"I agree...in part. The reason that what you/I would call hardware is required for PIN Debit transactions is, truly, nothing more than a requirement from processors for keyed firmware. If that requirement wasn't in place, the process of transaction encryption could easily be done "on the wire". I think the bigger issue...and that to which I refer when I speak of hardware vs. software....is the question of "intelligence". It's sort of a poor choice of words, but the best I can come up with at present. The traditional terminal device was "it". The end-all/be-all of acceptance methodologies. Over time, the software based acceptance methods (be they online, hosted, or local) were positioned as value-add for the features they provide. And yet, there is still a benefit (financially) in performing a swiped transaction. So you leverage a USB card swipe. Is that hardware? Yes...but it is hardware in the same fashion that a keyboard is hardware. Hardware, of some sort, is required to run and..."
- Tyler Hannan
One of the things that Branden Williams always does well is provide simple little statements that sum up my feelings on a topic. In this case, "E2EE (or P2AE) is a great tool to add to your arsenal, but as with everything else in our industry, there is no such thing as a silver bullet (or free lunch)."
- Tyler Hannan
This quote: "I don’t dispute that social media holds the potential to help firms build stronger relationships with its customers — and even contribute to the trust that consumers have with the firms (brands) they do business with. But many people are overstating the contribution to trust that social media will make, because they have no understanding of what goes in to building trust, and if there are two steps, twenty steps, or no steps." is perfect.
- Tyler Hannan