Why Baidu is King; and Google isn't. It seems that knowing the China market is more important than a famous brand name. Also, Baidu has managed to win the favor of the Chinese government by censoring more rigorously. A search of "Tiananmen June 4" yields 99% less results on Baidu than Google. http://is.gd/4Hl4Q#Eleanorlimshienlin
This clearly shows that knowing your market is very important, what lessons would be learned by Google from this case? Will Google ever get a real chance in the Chinese market? And I think companies in other sectors can really learn about how important it is to have good relations with the Chinese government to be successful in China. Although it is questionable what kind of role the Chinese government plays when it comes to controlling data on the internet. #ijgcomm215
- Inge de Graaf
i think it will be really difficult for foreign companies like google to obtain a dominant market share in china, since the chinese government are keen at protecting their home grown companies. even if google practices stricter censorship they will still not be able to please the government as they are biased against them in the first place! it is important for google to leverage on any...
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- Eleanor Lim
thanks for this insightful article, eleanor! it absolutely blows my mind to learn that there are millions of people in china who have never heard of google. just goes to show how geography & culture can play such a big role in perception. i agree with eleanor that it will be difficult for google to get any huge market share in china because baidu already has such an influential...
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- Lynne Guey
no problem, lynne :) i agree that google will think twice before further censorship, since it learnt from the mistakes of yahoo who experienced major backlash for revealing information of its users to the chinese government. http://www.smh.com.au/news... however, it is difficult to know what google will do since they...
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- Eleanor Lim
though google is eager to gain a piece of the large pie that is china, i think google does have some form of leverage. china's effort to develop its IT structure would be greatly advanced by the knowledge transfer and influence of western big names like google, msn and yahoo.
- Eleanor Lim
there is another side of the story here. while Baidu may reign in terms of organic search attempts (masses and masses of people searching for whatever it is), there has been talk of Baidu's traffic being less "qualified" than Googles (http://www.chinatechnews.com/2008...) and hence paid search or search engine marketing...
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- Daryl Tay
Such an example illustrates the importance of conversations and being responsive when it comes to branding. This reminded me of a slideshow that I chanced upon which is about crucial conversations in social media. http://www.slideshare.net/themole... The slides are awesome btw!
- Widad Hatini
thanks for this! have a hospitality client who would love to read this.
- Daryl Tay
Yesterday we experimented with bringing Twitter into class. The idea was picked up at http://www.youtube.com/watch... where I could see the ways students found a channel to participate when (for whatever reason) someone’s views are not shared in class. There are also some interesting views from the Prof. about the benefits of writing directly to the point. Five out of fifty COMM 215 students tweeted and expressed the view that this experience was distracting (10%). Having already fired, let’s pause and check our aim. Why was this distracting? Was it our use of the channel, and posts which may have been minimally relevant or unproductive relative to the day’s topic? Could we use the tool more productively? Are there issues pertaining to this being the first time, and resistance to something new? Many of you do, after all, use email and instant messenger constantly during class (and I saw several yesterday did not turn these off, further adding to your workload). How is...
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- Michael Netzley
#danielleongsmu (6/10) On the basis for twitter: Two of the main reasons for the usage of Twitter given in the video are (1) limited class time, and (2) small number of students dominating the discussion (i.e. the rest are shy). I think it is safe to say that both circumstances do not apply to us here in SMU, and specifically in our COMM215 class. Having twitter in class is immensely...
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- Daniel Leong
Hello! I represent someone who was very much engaged in live tweeting and live participation in class. For myself, I appreciated live tweeting as I have attention deficiency and when I naturally space out of the in-class discussion due to passivity i.e. I was not the one voicing my opinion, I could choose to escape to a class-relevant discussion where I get stimulated by new...
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- chuaminglin
@daniel @chuaminglin Thanks for the input. I have been very curious, so I threw some data on my desktop and started looking at participation points (here http://i865.photobucket.com/albums...) relative to feedback. In this chart, the vertical axis is points earned, and the data is organized from left to right from lowest to...
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- Michael Netzley
I feel that, at first thought, having a discussion on twitter might seem to be a good alternative. However, we have to acknowledge the limitations of using twitter which could potentially distract and pull a person further away from topic of class discussion – (1) Given that twitter is “micro-discussion forum”, the speed at which new messages are posted is fast especially in the...
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- Zhu Ming
so I hope I can jump in here (wow my first FriendFeed post in over a year) and help talk about the "aiming" as someone who literally relied on this class to get my job today.
- Daryl Tay
#zhileiten @Daniel: I find the 140 characters on twitter terribly restricting, but from another angle, isn't this what makes Twitter rather apt as a complimentary tool to use in class discussions? I mean, 140 characters; once glance and I'll probably get what's happening. And it also means that my reply will be short, which means it shouldn't distract too much from the on-going class...
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- Zhilei Ten
and FriendFeed has no "enter" key to give spacing. wonderful. Anyway: 1) it seems like twitter conversations are linked to participation (directly or not, explicitly or not), and it shows from the "scattershot" nature of the tweets and the lack of a real conversation going. Andre (@stripedshirt) who was in the same class as I was found it surprising that it would be a distraction,...
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- Daryl Tay
#adamr I was initially skeptical about implementing Twitter as part of the class discussion but on hindsight, perhaps we should not dismiss it entirely. Looking back to the first few weeks of class (sometimes even now), there were limited opportunities to participate in class because 1. there is the need to "take a number" before you can make yourself heard. Only one person can make a...
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- Adam Rahman
beneficial uses of live tweeting in class (that cannot be accomplished through main discussion): (1) channeling off-topic comments and side discussions, (2) comments like "ditto" or "nice point", (3) posting relevant links, (4) less pressure to be eloquent or profound in our responses = more discussion, perhaps? (5) as daryl mentioned, documenting our progress as a class. that said, i...
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- Mindy Zhang
#chuaminglin Hello again! =] I was doing some research on other classrooms that used live tweets and here is a summary of pros and cons followed by a suggestion for future directions! Cons: 1) It is SO distracting! This is quite evident for our class. 2) We lose the draw of the live in-class discussion, which does not happen twice. 3) Groupthink – tweet-prone ideas will gain attention...
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- chuaminglin
@Prof: Assuming I was scoring at the lower end of the spectrum, I still wouldn’t support twitter. My own view is that – I’m here to learn, not soak up class participation for the sake of it. I wouldn’t revert to twitter just because I have nothing to add to the oral discussion. I think that one of the most forgotten tenets of class participation is that a lot of it is about listening,...
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- Daniel Leong
Good morning, and what a great surprise to begin my day! First, a big welcome to Daryl from http://uniquefrequency.com/ for picking up the hashtag. Daryl took this course a couple years ago, then became the TA, and is now working for BLUE where he has created their blog. Daryl has taught me a lesson this morning. I am amazed at how he picked up on our discussion through TWitter and...
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- Michael Netzley
#liguenp Pity i didn't get to particpate in the real-time twitter class discussion. Just a poll, how many of us have questions constantly running through our minds about whatever is going on in-class but hadn't have the guts to voice it out to clarify. Asking to clarify any doubt is a huge step to effective learning but many people hold back for fear of seeming foolish or inattentive or...
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- Li Guen
#zhileiten @Daniel: When I look at 140 characters, I was thinking more of asking trivial questions or clarifications that may not contribute all that much to the live class discussion. This is kind of the same point Li Guen is making. More than not having the guts to voice our questions in class, it's more of twitter providing us another platform that will get us some quick answers...
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- Zhilei Ten
what we could do is have someone's laptop using virtual canvas on 1 screen with twitter and the other is the prof's laptop using VGA. That way we can see the questions that come up on twitter and yet still follow in class... too bad twitter doesn't update realtime, we still need to reload it. #sgshauntay
- Shaun Tay
i am joining this conversation a little late, but this is the beauty of digital forums...you can comment as late as you want and still be relevant. In fact, this is a point I wanted to make about live tweeting. The thing about class discussions is that it flows one person at a time. Like Adam pointed out, only one person can have the floor. Then, only one person after that. and the...
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- Lynne Guey
#widadhatini Banks doesn’t seem to be a natural fit when it comes to utilizing social media. However there are examples of some banks that have embraced social media and succeeded! http://mashable.com/2009...
What a difference a dollar makes Posted on June 19, 2009 | Link | Tell a Friend I was lucky enough to be flown to Rome first class (on someone else's dime). Delta out, United back. Each airline gave us a little overnight kit: Sleep mask, socks, toiletries, etc. Compare the nice reusable case that Delta provided to United's nylon sack. Delta probably spent at most $1 extra. But the experience and perception of quality is radically different. Details matter. Save money behind the scenes -- never cheapen the customer experience. CIMG3739
- Daryl Tay
What you're doing is setting up a big, centrally planned and operated bureau of music, that officially determines the business model of the recording industry, figures out who gets paid, collects the money and pays some money out. The same record industry that has fought so hard against any innovation remains in charge and will have tremendous sway in setting the "rules." The plan leaves no room for creativity. It leaves no room for innovation. It's basically picking the only business model and encoding it in stone.
- Daryl Tay