"All of Moore's documentaries operate on the idea that they are correctives to everything we're told on a daily basis. See, Moore doesn't need to have "balance," which we only think of now in the Fox-ian sense. His films are the balance. A truly balanced news media would have reported most of the things in Fahrenheit 9/11 prior to the war. MSNBC would be tracking down illegal gun dealers, in addition to setting up online child predators, and instead of airing constant one-hour "specials" about this or that murder. Every day, General Motors, the NRA (and its congressional lackeys), and the Bush administration spin to us with impunity. We've been fed bullshit mythos and propaganda long enough, Moore's films say, now, how about the other side of the story. Moore explicitly tells you that aspect of his approach. He tells you what the opposing sides have been saying, and then he mocks them and shows you how they're at best ingenuous lapdogs, at worst sickening liars. And for the people who Moore really wants to see his films - that'd be people who don't regularly check their Americablog or Media Matters - he's going to say what he has to say as simply as possible. He ain't an Al Gore-type wonk. He's a storyteller, knowing that stories, whether they are his own as surrogate "Everyman," a construction that Bill O'Reilly gets to pretend to every day, or of others, form a basis for beliefs. And that's the way to get the message to the masses." - Steven Perez from Bookmarklet