User as Content

"[A] useful case study for thinking about the positive and negative aspects of this sort of marketing. On the one hand, I'm weary of doing the work of marketers for them, ferrying their messages to my friends and family, signed, sealed, and delivered with my personal mark of approval. I know we all convey to those around us all the time the products we like, the services we use. But creating and sending online advertisements is so explicitly the work of marketing, it seems a bridge too far. On the other hand, I like the idea of investing more power in consumers over which messages we all receive. Although I am not a parent, I can see how such control would be particularly appealing if I were. Tipping some of the power in this equation back toward consumers seems like fundamentally a good thing, though the difficulty lies in assessing whether that power is real or illusory. And good luck in sussing out that one. In the end, the story of the age of the interactive ad will be one of that tension, about how we, as consumers, will control marketing, and how much it will control us." - michael silverton

Nevermind. Didn't work. Again. Better luck next time. - michael silverton

Updated search link http://j.mp/Yuserascontent as the original apparently no longer works as designed. Ah, the joys and hazards of vestigial standards. - michael silverton

Q: WHAT DO YOU MEAN BY ‘MONETIZED PRODUCTIONS?’ A: When a RECord becomes a “Production” it means that hitRECord.org is planning to publish/distribute the content for money. Perhaps it will become a book, or part of a short film anthology. Perhaps it will make it on TV! After costs, HITRECORD.ORG splits the money it makes 50-50 with those Artists whose work is included in the Production. EXAMPLE: Say we all made a short film together, and somehow hitRECord.org managed to turn it into a money-making production. Fifty percent of that money would go to hitRECord.org LLC, our official business entity, which maintains the site, funds future projects, and pays a small team of professionals whose job it is to design, produce and direct hitRECord productions. The other fifty percent goes to all the contributors whose RECords are resourced in the production. The writer, the actors, the animators, the musicians, the editors, everybody who had a hand in creating the final short film gets their fair share based on how much they contributed. http://hitrecord.org/terms - michael silverton

Grrr on text truncation in groups! Here's the rest of the original post: "The Facebook database is updated by millions of unpaid workers every day, voluntarily contriving their content in order to receive responses and content and the release of oxytocin that comes with the community's response to their contribution. The more one contributes to Facebook, the information Facebook has on human interest and behavior; and the more information Facebook has, the more advertisers on Facebook pay for access to a demographic data." SOURCE: "‪Cyborg Anthropology: A Short Introduction‬" http://www.youtube.com/watch... @CaseOrganic - michael silverton

What an honor to find your comment here, Dan! We need you at SXSW 2011! http://panelpicker.sxsw.com/ideas... - michael silverton

... same conclusion that we began advancing here, almost exactly two years ago? Why yes, I believe it is. Not smug. Just satisfied, for now. ;-) Feelings approximating fulfillment will not be experienced until everyone begins to tangibly benefit in very real economic ways. - michael silverton

From "How Google Uses You — Datamation.com" http://itmanagement.earthweb.com/netsys... - michael silverton

I've become a huge Google fan, so the nefarious tone here is of no relevance to me; however, the affirmation of Value Creation is interesting and salient. Apparently, over the past two years, the consensus reality has evolved from oblivious to parenthetical awareness. Sadly, I suspect the next step to be resigned acceptance, as usual. It's too bad. We pay for these ineptitudes in untold... more... - michael silverton

Links therein provided by Jay Deragon http://emergentbydesign.com/2010... http://www.conversationalcurrency.com/ - michael silverton

And of course, the peerless Dan Robles http://www.ingenesist.com/general... - michael silverton

In Dave's words, "If you're important enough you shouldn't even pay to use the mobile device. They're going to make so much money from your attention. If you're really important, thinking Warren Buffet, Bill Gates, they should pay you -- a LOT -- to use their device. Wow. This is as far as I can see. A new economy. Nobodies pay, but important people are paid to use your brand cell phone/mobile device. I'm sure that's the future. Might be horrible but we're already almost there." - michael silverton

Ha, ha, ha ... after all this time, suddenly we're seeing this exact phrase "Attention is Currency" hit the mainstream. Kevin Kelley ROCKS. - michael silverton

And why would platforms do this? Because 2% of billions is more than 98% of millions. - michael silverton

"... who can use it in ads that are displayed to your friends. For example, if I posted "Eating Ben & Jerry's Cherry Garcia ice cream", Ben & Jerry's could then show an ad to all of my Facebook friends saying "Anne is eating Ben & Jerry's Cherry Garcia ice cream - shouldn't you too?" The service is part of Facebook's "Facebook beacons" service for advertisers, and the ads in which your Facebook info is displayed are called "Facebook Social Ads". And if you don't explicitly opt out of them, then you are fair game." http://www.theinternetpatrol.com/example... - michael silverton

CodeX: "What are some of the issues arising as armies of thinkers are recruited by the thousands and millions? A fascinating (and non-scare-mongering) view is offered of a future in which nearly any mental act can be bought and sold." - michael silverton

YOU provide the unique, attractive, engaging, sticky CONTENT ... we'll collect the CPM's, sans so much as courtesy reach around. - michael silverton

Created with http://dabbleboard.com/ - michael silverton

A version of this was submitted last year as part of an entry to a Knight News Challenge. Rejected as "insufficiently innovative." LOL! - michael silverton