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User as Content

User as Content

Aka Conversation As Content. Since 2008, a place to think out loud about disruptive Social MULTI Media business models -- particularly within the context of high transactional V.I.T.A.L. (video, images, text, audio, links) communities such as Phreadz (creators of VITAL), Facebook, YouTube, et al -- that empower not just user generated content, but users *as* content; or perhaps less objectifying, "Conversation as Content." Call it the #CuratedWeb #CuratedCrowd or #CuratedStream; Life is but a Stream; WE are The Current. Content is King, WE are the New Content. To become perpetually sustainable, economic resource circulation models must adapt to proportionately circulate substantive, legal tender value amongst both participants and platforms that maintain and improve the vitality of the entire symbiotic environment.
michael silverton
Google Is Going To Start Using Your Image To Advertise Products hahahahahahaha http://readwrite.com/2013...
michael silverton
ROTFLMAO. "If you use Google services, you could become an ad next month" Joseph Volpe Oct 11th, 2013 at 10:43 AM http://www.engadget.com/2013...
michael silverton
"[Twitter] is in some ways the CNN of the Internet—the key difference being that it costs CNN an awful lot of money to produce its content, whereas Twitter gets it all for free from users." http://www.slate.com/blogs... ROTLFMAO. What, we content?
michael silverton
Because, maybe um, Users ARE The Content & Content is King? "Facebook to Pay Users $20 Million for Sharing Personal Data in Ads" http://mashable.com/2013... Why would you not just do this right from the get-go? Oh yeah, that. Nevermind.
michael silverton
ROTFLMAO. "Facebook's Sponsored Stories Settlement Means It's Facebook's Turn To Pay You" http://www.huffingtonpost.com/2013...
michael silverton
And now for our next contestant: Zurker http://j.mp/JoinZurker Not too sure about that as an attractive brand name, but click the link to sign up, get your preferred screen name, and give it a go.
michael silverton
Facebook is now making $460.82 off my data on the stock market according to https://fbme.disconnect.me/algorit... and I actively boycott! How much are they making off you? But whatever, #UAC was "insufficiently innovative" for Knight in 2008. ROTFLMAO yet again.
michael silverton
"[A] useful case study for thinking about the positive and negative aspects of this sort of marketing. On the one hand, I'm weary of doing the work of marketers for them, ferrying their messages to my friends and family, signed, sealed, and delivered with my personal mark of approval. I know we all convey to those around us all the time the products we like, the services we use. But creating and sending online advertisements is so explicitly the work of marketing, it seems a bridge too far. On the other hand, I like the idea of investing more power in consumers over which messages we all receive. Although I am not a parent, I can see how such control would be particularly appealing if I were. Tipping some of the power in this equation back toward consumers seems like fundamentally a good thing, though the difficulty lies in assessing whether that power is real or illusory. And good luck in sussing out that one. In the end, the story of the age of the interactive ad will be one of that tension, about how we, as consumers, will control marketing, and how much it will control us." - michael silverton
michael silverton
Almost 3 yrs on the dot #UserAsContent getting somewhere.Well done! http://chime.in/ & http://www.technologyreview.com/web...
Nevermind. Didn't work. Again. Better luck next time. - michael silverton
michael silverton
Exploring the genesis of User As Content - http://search.yahoo.com/search...
Updated search link http://j.mp/Yuserascontent as the original apparently no longer works as designed. Ah, the joys and hazards of vestigial standards. - michael silverton
michael silverton
"The key to solving the problem of building community engagement is to focus on humans as first priority. Not technology, not buttons, not widgets." http://mashable.com/2011...
michael silverton
What better way to celebrate the McLuhan centennial, than to begin Paying People for the participation value they bring http://j.mp/ns6wwo | http://j.mp/nAXh25 Yes, it's difficult. Also, 100% doable http://j.mp/qrJDmv
michael silverton
"If you hand your data to Facebook, companies pay Facebook -- not you -- for the use of it. They pay Facebook -- not you -- to run ads using your face. Facebook's users do not pay, so they are not its clients. They are its merchandise, to be sold to other businesses." http://www.spiegel.de/interna...
michael silverton
#IFTF Forecast Engine points could be currency units in an ad-supported platform http://vimeo.com/26177285 Solid #postscarcity contribution!
michael silverton
"It's a hell of a trick to get people to make content for you, while you make all the money." http://goo.gl/Hg5pj "MyCube believes that your "digital identity" - the collection of your online content, communications and interactions - is YOURS. Meaning yours to own, yours to control, and yours to share with others as you see fit." http://mycube.com
michael silverton
http://Readability.com offers a new way to compensate writers and publishers without punishing readers. 70% of all membership fees go directly to the people who make the content.
michael silverton
Just discovered http://hitrecord.org/ is also making it real, "hitRECord.org splits the money it makes 50-50 with those Artists whose work is included in the Production." Brilliant.
Q: WHAT DO YOU MEAN BY ‘MONETIZED PRODUCTIONS?’ A: When a RECord becomes a “Production” it means that hitRECord.org is planning to publish/distribute the content for money. Perhaps it will become a book, or part of a short film anthology. Perhaps it will make it on TV! After costs, HITRECORD.ORG splits the money it makes 50-50 with those Artists whose work is included in the Production. EXAMPLE: Say we all made a short film together, and somehow hitRECord.org managed to turn it into a money-making production. Fifty percent of that money would go to hitRECord.org LLC, our official business entity, which maintains the site, funds future projects, and pays a small team of professionals whose job it is to design, produce and direct hitRECord productions. The other fifty percent goes to all the contributors whose RECords are resourced in the production. The writer, the actors, the animators, the musicians, the editors, everybody who had a hand in creating the final short film gets their fair share based on how much they contributed. http://hitrecord.org/terms - michael silverton
michael silverton
"Foursquare makes it so every venue in real life has point value & Facebook & Twitter turn everyday interactions into historical text; but every moment of play, is also a moment of WORK. Each additional review, each status update, and every Foursquare checkin is work. And because it's fun, there's no friction to contributing; but it's STILL WORK....
"Foursquare makes it so every venue in real life has point value & Facebook & Twitter turn everyday interactions into historical text; but every moment of play, is also a moment of WORK. Each additional review, each status update, and every Foursquare checkin is work. And because it's fun, there's no friction to contributing; but it's STILL WORK. The Facebook database is updated by millions of unpaid workers every day, voluntarily contriving their content in order to receive responses and content and the release of oxytocin that comes with the community's response to their contribution. The more one contributes to Facebook, the information Facebook has on human interest and behavior; and the more information Facebook has, the more advertisers on Facebook pay for access to a demographic data."
 
SOURCE: "‪Cyborg Anthropology: A Short Introduction‬" http://www.youtube.com/watch?v=rCvMWZePS8E @CaseOrganic
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Grrr on text truncation in groups! Here's the rest of the original post: "The Facebook database is updated by millions of unpaid workers every day, voluntarily contriving their content in order to receive responses and content and the release of oxytocin that comes with the community's response to their contribution. The more one contributes to Facebook, the information Facebook has on human interest and behavior; and the more information Facebook has, the more advertisers on Facebook pay for access to a demographic data." SOURCE: "‪Cyborg Anthropology: A Short Introduction‬" http://www.youtube.com/watch... @CaseOrganic - michael silverton
michael silverton
Toward a Co-Creative Economy. Far greater minds than ours have advanced these ideals far long than we. Try John Winsor http://twitter.com/jtwinsor and more recently http://web.me.com/venkatr... for example.
michael silverton
From theory, to practice, to trend, to commonplace http://www.conversationalcurrency.com That's http://j.mp/Adaptiv... in action. Can't wait to see all that's yet to come!
dan
dan
There is absolutely no reason why Facebook and Google should be able to sell your data and not compensate you for it. There is no reason why people cannot remain anonymous in their knowledge inventory up to the point of transaction. A dollar bill is used to store and exchange value - SO ARE YOU. Yet the dollar is anonymous.
What an honor to find your comment here, Dan! We need you at SXSW 2011! http://panelpicker.sxsw.com/ideas... - michael silverton
michael silverton
"We are [The Google's] unpaid content-providers, in one way or another. We generate product for Google, our every search a minuscule contribution. Google is made of us, a sort of coral reef of human minds and their products." http://www.nytimes.com/2010... Gee, is that no less than William Gibson coming to the same...
... same conclusion that we began advancing here, almost exactly two years ago? Why yes, I believe it is. Not smug. Just satisfied, for now. ;-) Feelings approximating fulfillment will not be experienced until everyone begins to tangibly benefit in very real economic ways. - michael silverton
michael silverton
http://j.mp/WIKidFreakinSmart Populating the Last Mile of Social Media "All this stuff is happening today, all this value is being created, there just is no way to express it in an economic paradigm except through some increasingly irrelevant association with land, labor, and financial capital." -- @Dan Robles
michael silverton
"In fact, the whole Web 2.0 world is built on the actions of users. If you use Facebook, Digg, Twitter or any number of other social or Web 2.0 service, you know the value is created by the actions of users." -- Mike Elgan
From "How Google Uses You — Datamation.com" http://itmanagement.earthweb.com/netsys... - michael silverton
I've become a huge Google fan, so the nefarious tone here is of no relevance to me; however, the affirmation of Value Creation is interesting and salient. Apparently, over the past two years, the consensus reality has evolved from oblivious to parenthetical awareness. Sadly, I suspect the next step to be resigned acceptance, as usual. It's too bad. We pay for these ineptitudes in untold... more... - michael silverton
michael silverton
So, where is the Jim Cantore sized paycheck for the citizen journalist who just generated 2,533,317+, four minute page views that WOULD NOT HAVE HAPPENED but for this content? http://www.youtube.com/watch... Please don't insult the group's intelligence claiming we can't measure the exact CPC/CPM of Ad Revenue realized by this content.
So, where is the Jim Cantore sized paycheck for the citizen journalist who just generated 2,533,317+, four minute page views that WOULD NOT HAVE HAPPENED but for this content? http://www.youtube.com/watch?v=OFv2W7Duqiw Please don't insult the group's intelligence claiming we can't measure the exact CPC/CPM of Ad Revenue realized by this content.
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michael silverton
Now We're Getting Somewhere. "Social Capital: The Currency of the Social Economy" Buzz from Brian Solis http://goo.gl/cu1V
michael silverton
As The Great Ones have instructed us for decades, Attention is Currency: Solid as Hard Cash. Today, Dave Winer's finally spec'ing out the new Attention Economics as only he is able http://www.scripting.com/stories... UAC is, of course, just one business model that can mitigate economic and existential harm done to the specified "nobodies like us."
In Dave's words, "If you're important enough you shouldn't even pay to use the mobile device. They're going to make so much money from your attention. If you're really important, thinking Warren Buffet, Bill Gates, they should pay you -- a LOT -- to use their device. Wow. This is as far as I can see. A new economy. Nobodies pay, but important people are paid to use your brand cell phone/mobile device. I'm sure that's the future. Might be horrible but we're already almost there." - michael silverton
Ha, ha, ha ... after all this time, suddenly we're seeing this exact phrase "Attention is Currency" hit the mainstream. Kevin Kelley ROCKS. - michael silverton
michael silverton
YouTube Direct http://www.youtube.com/watch... could aggressively push a 98% / 2% Contributor / Platform ad revenue split, enabling new ways of maximizing CASH VALUE throughput to Everyday People instead of again fleecing the flock. If Content is King, as it is, http://www.google.com/search... then where are your rightful riches, sire?
YouTube Direct http://www.youtube.com/watch?v=tgGxi3hiOnY could aggressively push a 98% / 2% Contributor / Platform ad revenue split, enabling new ways of maximizing CASH VALUE throughput to Everyday People instead of again fleecing the flock. If Content is King, as it is, http://bit.ly/You-Are-The-Content then where are your rightful riches, sire?
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And why would platforms do this? Because 2% of billions is more than 98% of millions. - michael silverton
michael silverton
Anne P. Mitchell Young, Esq:"How do you feel about Facebook pimping YOU out to turn a buck? Summary: It's one of Facebook's dirty little secrets, even though it's been publicly available information for more than a year. Facebook takes information that you post, and sells it to advertisers ..."
"... who can use it in ads that are displayed to your friends. For example, if I posted "Eating Ben & Jerry's Cherry Garcia ice cream", Ben & Jerry's could then show an ad to all of my Facebook friends saying "Anne is eating Ben & Jerry's Cherry Garcia ice cream - shouldn't you too?" The service is part of Facebook's "Facebook beacons" service for advertisers, and the ads in which your Facebook info is displayed are called "Facebook Social Ads". And if you don't explicitly opt out of them, then you are fair game." http://www.theinternetpatrol.com/example... - michael silverton
michael silverton
Minds For Sale http://www.law.stanford.edu/calenda... CodeX: Stanford Center for Computers and the Law presents Minds for Sale, a presentation by Jonathan Zittrain. A new range of projects is making the application of human brainpower as purchasable and fungible as additional server rackspace.
CodeX: "What are some of the issues arising as armies of thinkers are recruited by the thousands and millions? A fascinating (and non-scare-mongering) view is offered of a future in which nearly any mental act can be bought and sold." - michael silverton
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