A reference to an interesting eye-tracking research made back in 1967 by A.L. Yarbus. As the article says, "We underestimate the effect our instructions have on where someone looks. Look at the picture at the beginning of this post. In research by Yarbus, people were shown this picture, and then given different instructions of what to think about while looking at the picture." - Yury Vetrov from Bookmarklet

#19 — It’s a Myth That All Capital Letters Are Inherently Harder to Read — http://www.whatmakesthemclick.net/2009... - Yury Vetrov

#20 — Your Attention Is Riveted By Pictures Of People — http://www.whatmakesthemclick.net/2009... - Yury Vetrov

#26 — Culture shapes our brains — http://www.whatmakesthemclick.net/2010... - Yury Vetrov

#34 — Too Much Stress Results In Poor Performance — http://www.whatmakesthemclick.net/2010.... - Yury Vetrov

#38 — Even The Illusion Of Progress Is Motivating — http://www.whatmakesthemclick.net/2010... - Yury Vetrov

#31 — The Desire For Control And Choice Is Built In — http://www.whatmakesthemclick.net/2010... - Yury Vetrov

#39 — Your Mind Wanders 30% of the Time — http://www.whatmakesthemclick.net/2010.... - Yury Vetrov

#2 — You READ FASTER With a longer Line Length But PREFER Shorter — http://www.whatmakesthemclick.net/2009.... - Yury Vetrov

#41 — Your Most Vivid Memories Are Wrong — http://www.whatmakesthemclick.net/2010.... - Yury Vetrov

#42 — We’ll spend more money if you don’t mention money — http://www.whatmakesthemclick.net/2010.... - Yury Vetrov

#45 — You Choose (And Vote For) The First One On The List — http://www.whatmakesthemclick.net/2010... - Yury Vetrov

#46 — The more uncertain you are, the more you dig in and defend your ideas — http://www.whatmakesthemclick.net/2010.... - Yury Vetrov

Endowed Progress Effect — http://www.psychologyofgames.com/2010.... - Yury Vetrov

#47 — People Value A Product More Highly If It Is Physically In Front Of Them — http://www.whatmakesthemclick.net/2010.... - Yury Vetrov

#3 — You Can Only Remember 3 to 4 Things At A Time (The Magic Number 3 or 4) — http://www.whatmakesthemclick.net/2009.... - Yury Vetrov

#49 — The Brain Looks For Simple Patterns — http://www.whatmakesthemclick.net/2010.... - Yury Vetrov

#50 — 9 Percent Of Men And .5% Of Women Are Colorblind — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#62 — People Love to Categorize — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#63/64 — Group Decision Making is Faulty — http://www.whatmakesthemclick.net/2011... + http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#65/66 — Emotions Are Tied To Muscle Movement — http://www.whatmakesthemclick.net/2011... + http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#67 — Anecdotes Persuade More Than Data — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#69 — Your Brain Craves Surprises — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#70 — People Are Happier Busy And With A Challenge — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#73 — 1st Screening About Trusting A Website Is Based On The “Look And Feel” — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#74 — Listening To Music Releases Dopamine In The Brain — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#76 — Anticipation Trumps The Actual Experience — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#77 — Not All Mistakes Are Bad — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#79 — People Use A Schema To Encode And Remember — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#78 — People of Different Ages Have Different Error Strategies — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#80 — Behavior Can Be Shaped — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#81 — Intrinsic Rewards Trump Extrinsic Rewards — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#84 — Average Time To Form A Habit Is 66 Days — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#85 — More People = Less Desire To Compete — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#86 — How Much People Lie Depends On The Medium — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

The Psychological Weight of History — http://www.psychologyofgames.com/2011.... - Yury Vetrov

The Unit Effect and Player Perceptions — http://www.psychologyofgames.com/2011.... - Yury Vetrov

#90 — Recognition Is Easier Than Recall — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#92 — There Is A Brain Area Dedicated To Perceiving Faces — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov

#94 — Repetition Changes Your Brain — http://www.whatmakesthemclick.net/2011.... - Yury Vetrov