ABC News Pepsi's Big Gamble: Ditching Super Bowl for Social Media ABC News Pepsi's decision to pull its advertising from the Super Bowl telecast and concentrate on its Social Media strategy to try and create a movement will be the ... and more »
- Walter Adamson
Social Media: It's Not The Steps, It's The Connection - Penn Olson (blog)
Penn Olson (blog) Social Media: It's Not The Steps, It's The Connection Penn Olson (blog) Most of the time when I interact with small business owners who are interested in social media marketing, they would want to know the specific steps to ...
- Walter Adamson
Social Media Marketing In A Crisis: Eurostar - Hit Search
Social Media Marketing In A Crisis: Eurostar Hit Search Crucially this marketing campaign focused around the “Little Break, Big Difference” concept and didn't include any form of brand protection. ... and more »
- Walter Adamson
Internet Marketing News Internet marketing services should beware of "bandwagonism" Internet Marketing News "Brands must not simply expect the medium to deliver whatever the task," he said, adding that the repercussions of this eventuality may only be fully ... and more »
- Walter Adamson
Garance Doré Answers WWD's Questions Women's Wear Daily PARIS — For brands trying to decipher social media, star bloggers are seen as having the Midas touch. Three years after launching her ... and more »
- Walter Adamson
5 Social Media Implications for Brands in 2010 Adweek Social media marketing will finally transition from "nice to have" to "must have": Brands that haven't embraced the medium will understand that social media ...
- Walter Adamson
How Saatchi & Saatchi's Toyota social media disaster unfolded - MuMbrella
How Saatchi & Saatchi's Toyota social media disaster unfolded MuMbrella I've always rated Burger King as something of an interesting brand when it comes to marketing. Think Subservient Chicken and the meat-scented cologne, ...
- Walter Adamson
Real-time search: what it means for you - Brand Republic
Product Reviews (blog) Real-time search: what it means for you Brand Republic Dan Leahul investigates what the marriage of search and social media means for marketers. This is an appeal to the stubborn 10 per cent of brands that have ... The year in search: the UK experts' viewEconsultancy (blog) all 191 news articles »
- Walter Adamson
myFreightWorld Announces Resource-Sharing Arrangement With Social Media Firm ... CNNMoney.com (press release) Anything Brands markets and sells products and services to the transportation industry that improve the level of transportation efficiency and safety of its ... and more »
- Walter Adamson
Experts Predict 2010 the Year for Social Media ROI ReadWriteWeb (blog) Whether this is measured through click-thru sales on embedded brand badges or the number of clients you receive through an advocate's promo code, ...
- Walter Adamson
Bump Shares Its Phone Tapping, Data Swapping Technology With: http://digg.com/program... Bump is getting better
Earning Trust in Social Spaces as a Business CTR Now that you're thinking in terms of social business, be sure to create social media principles for your company. Many of the large brands out there have ...
- Walter Adamson
Survey Says: The Impact of Social Media on Consumer Buying - Drop Ship (press release) (blog)
BBC News Survey Says: The Impact of Social Media on Consumer Buying Drop Ship (press release) (blog) Customer reviews of brands and products at online social sites such as Facebook, Twitter, and others is considered the number one most effective technique ... 10 Things Changing Marketing In 2010Mediapost.com 5 Ways Social Media Changed Fashion in 2009Mashable (blog) Social media marketing 'set to evolve'DirectNews SYS-CON Media (press release) -OfficialWire (press release) -Simply Zesty (blog) all 89 news articles »
- Walter Adamson
10 Things Changing Marketing In 2010 - Mediapost.com
BBC News 10 Things Changing Marketing In 2010 Mediapost.com See: "$1 Million Social Media Marketing Challenge." 8. Social Media Campaigns Grow Up - Will we stop hearing the word "viral" in 2010? ... 5 Ways Social Media Changed Fashion in 2009Mashable (blog) Social media marketing 'set to evolve'DirectNews Social Media Marketing 101SYS-CON Media (press release) OfficialWire (press release) -Marketing Pilgrim (blog) -AdAge.com all 90 news articles »
- Walter Adamson
The Top 2009 Social Media Trends for Moms - Mashable (blog)
Mashable (blog) The Top 2009 Social Media Trends for Moms Mashable (blog) As the microblogging site drew mainstream attention, moms moved from following friends and family to following the updates of brands and celebrities. ...
- Walter Adamson
Meaning Within Measurement: Sentiment Analysis and Social Media - ADOTAS
Meaning Within Measurement: Sentiment Analysis and Social Media ADOTAS The choice of a social media analysis platform to protect brand reputation requires companies to include the important, but very hard to master, ...
- Walter Adamson
gWallet Revolutionizes Social Media Metrics - PR Newswire (press release)
gWallet Revolutionizes Social Media Metrics PR Newswire (press release) The company is bringing new brands and advertisers to social media and virtual currency, increasing demand for ad insertions. Currently, social networks are ... gWallet delivers advanced social site metricsVatorNews gWallet Reveals Secret Weapon For Virtual Currency Platform: gLTVTechCrunch (blog) all 8 news articles »
- Walter Adamson
AmericasMart seminars to focus on social media and networking - Home Accents Today
AmericasMart seminars to focus on social media and networking Home Accents Today ... quest for inspiration quickly detoured into the world of social media marketing and its buzz-worthy, brand-building and attention-grabbing capabilities. ... AmericasMart Atlanta offering Project Social programFurniture Today all 2 news articles »
- Walter Adamson
Element 21 Increases Its Consumer Technology Awareness Campaign Through Social ... - CNNMoney.com (press release)
Element 21 Increases Its Consumer Technology Awareness Campaign Through Social ... CNNMoney.com (press release) "Being a sponsor of the ESPN College Bass Tournament Series, we have over 2500 college anglers for whom social media channels have become the key ... and more »
- Walter Adamson
YouTube Is the Top Social Media Innovation of the Decade - Mashable (blog)
Mashable (blog) YouTube Is the Top Social Media Innovation of the Decade Mashable (blog) YouTube's biggest threat right now is in fact the old media companies, who are putting content online under their own brands. ... and more »
- Walter Adamson