Walter Adamson

Woolies' 'finish this sentence' howler Crookwell Gazette Firms need to stop viewing social media as a marketing "cyber utopia", an Australian internet expert says, after Woolworths and Westpac became the latest victims of an online backlash. Facebook users took the opportunity to slam Woolworths this weekend ... and more » - Walter Adamson

IBM Partners with David Jones to Provide Total E-Commerce Solution Power Retail IBM has struck a deal with David Jones (for an undisclosed amount) in order to develop and integrate the brand's web design, online application development, social media, analytics and reporting. It will also provide back-end capabilities for orders, ... and more » - Walter Adamson

Sydney Morning Herald Bank bashers to be united by social media Sydney Morning Herald “The contemporary business scene is now full of cases where companies have succumbed to people's pressure utilising social media as a channel to voice their anger and dissatisfaction,” said Melbourne-based strategist Lucio Ribiero, at online brand ... and more » - Walter Adamson

Independent Online Incorporate social media into marketing campaigns Independent Online So said a company CEO to me last week in discussing the impact of the social media revolution. Not too long ago, companies communicated with their customers and would-be customers via slick advertising and marketing campaigns and invited them to speak ... The Social Media Salary Guide [INFOGRAPHIC]Mashable Digital Death - Social Media Owns Your Data (Video Infographic)Technorati all 19 news articles » - Walter Adamson

Best Media Info The great frozen yogurt brand wagon Best Media Info Riding high on this perception, the Indian market now has close to a dozen frozen yogurt brands and chains. And more are planning to set up shop. According to a Technopak report, the Indian packaged yogurt market was estimated at $135 million in 2011 ... - Walter Adamson

Sydney Morning Herald Bank-bashers to be united by social media Sydney Morning Herald “The contemporary business scene is now full of cases where companies have succumbed to people's pressure utilising social media as a channel to voice their anger and dissatisfaction,” said Melbourne-based strategist Lucio Ribiero, at online brand ... and more » - Walter Adamson

Social media may open new anti-bank front Sydney Morning Herald “The contemporary business scene is now full of cases where companies have succumbed to people's pressure utilising social media as a channel to voice their anger and dissatisfaction,” said Melbourne-based strategist Lucio Ribiero, at online brand ... and more » - Walter Adamson

Cabana Boys wins Angostura Bitter MuMbrella Cabana Boys will provide brand strategy and creative for Angostura's 2012/13 advertising, sales promotion, POS, social media and public relations activities. Cabana Boys has also won public relations projects for the wider Angostura brand, ... and more » - Walter Adamson

AME Info Mena businesses to spend more money on social media this year, says report AME Info There are clear differences in behaviour between 'active' social media users and 'passive' ones, particularly in the significance of their engagement with brands. For 28% of Saudi active social media users, for example, 'liking' a brand indicates a ... - Walter Adamson

How to Get More From Your Brand's Facebook Data AdAge.com Social-media analytics geared toward helping brands and agencies make their Facebook data actionable is an expanding cottage industry, and big agencies are likely to be using a cross-section. "We're in the early days of [social] analytics and need all ... and more » - Walter Adamson

Deals May Get You in the Door, but They Won't Build Relationships AdAge.com Data from social-media analytics firm Colligent suggest many brands have attracted lots of deal seekers. And while these consumers may be profitable, they're not the most-effective brand advocates, according to some analysts and social-media executives ... and more » - Walter Adamson

Technorati The Social Media Salary Guide [INFOGRAPHIC] Mashable Social media is an evolving and cutting-edge field, so it should come as no surprise that you can make a great living managing a brand's presence on Twitter, Facebook, YouTube, Tumblr, LinkedIn, Google+, Pinterest, Instagram, Foursquare and other ... Five Ways Brands Can Leverage Pinterest NowTechCrunch Digital Death - Social Media Owns Your Data (Video Infographic)Technorati all 12 news articles » - Walter Adamson

Cabana Boys win Angostura Bitters B&T Marketing & Media Cabana Boys will provide brand strategy and creative for Angostura's 2012/13 advertising, sales promotion, POS, social media and public relations activities. Cabana Boys has also won public relations projects for the wider Angostura brand, ... and more » - Walter Adamson

AdAge.com What Brands Can Learn From Bands About Social Marketing AdAge.com The music business has switched from being a one-way relationship to being a collaborative dialogue, and musicians have had to learn faster than anyone the value of using social media to foster relationships with their most-vocal fans. - Walter Adamson