Walter Adamson › Comments

Forbes Shoutlet 5.0: A Valentine's Gift for Social Media Marketing Mavens Forbes Social Media Week returns to New York this week, now one of 21 cities around the world that host this truly global conference. And for global brands social media has become an international—and increasingly unwieldy—enterprise. Shoutlet, a Madison ... Facebook management applications Shoutlet, Vitrue release updatesInside Facebook Shoutlet 5.0: Trigger-based Social Media Management & MoreCMSWire Shoutlet Transforms Enterprise Social Marketing With 'Trigger-Based Campaign ...MarketWatch (press release) all 11 news articles » - Walter Adamson

WBIR-TV Tips On How To Get The Most From Your Social Media Campaign Today's Garden Center Danielle Ernest weighs in with Proven Winners' social media strategy, which has arguably increased the brand's reach more than any other in our industry. Today's Garden Center: Who manages social media for Proven Winners and what kind of time ... Social media marketers warned of "Facebook fatigue"Internet Marketing News Social TV: Social Marketing Practices That Translate Beyond TelevisionBusiness 2 Community Having "Fans" Does Not Mean Engagement: Only 1% of Fans EngageState of Search The Media Online -Norfolk Eastern Daily Press -Examiner.com all 53 news articles » - Walter Adamson

Luxury Hotels & Social Media: Conrad & Waldorf Astoria Pursuitist Today's interview is with Carlisle Connally, Director Online Marketing, Luxury & Lifestyle Brands for Hilton Worldwide. Q. Why is Social Media important for your company? A. The importance of social media for Conrad Hotels & Resorts and Waldorf Astoria ... and more » - Walter Adamson

Database Marketing, Social Media Converge for Retail Brands ClickZ The lines between email marketing and social media marketing will continue to blur. Certainly, the two channels could combine and deliver an improved ROI when employed in conjunction. While eDMs enable businesses to make the messages known, ... - Walter Adamson

AffiliateTraction Announces a Partnership With ImpactRadius to Deliver the ... San Francisco Chronicle (press release) AffiliateTraction, a full-service performance marketing agency, has partnered with Impact Radius, a performance marketing technology provider, to successfully generate incremental e-commerce sales for its clients via social media promotions. - Walter Adamson

Seattle Startup Vibey Revolutionizes Social Media Marketing San Francisco Chronicle (press release) Vibey empowers users to endorse their favorite brands, organizations, or causes by customizing their Facebook profile page as well as their twitter profiles - providing a brand new way of spreading messages via social media. and more » - Walter Adamson

New York Times (blog) Social@Ogilvy heralds a new era of social media practice The Media Online In addition to social media marketing and communications, these solutions now include social shopping, socialCRM, social care, social business solutions, listening and analytics, and measurement model, Conversation Impact™. South Africa part of global Social@Ogilvy rolloutBizcommunity.com Social media spotlight should shift abroad, says Ogilvy's BellPRWeek Ogilvy & Mather Staffs Up in Social Media and Youth MarketingNew York Times (blog) all 20 news articles » - Walter Adamson

Brand Yourself With Social Media International Business Times (blog) I'm told I MUST network to find a new job and MUST include social media. But the list goes on and on - Facebook, Twitter, Google+, LinkedIn, blogging, etc. Argh. Are they all essential? Could I, for example, just pick two? - Cynthia JT: That's a great ... and more » - Walter Adamson

eTurboNews Creating social media champions and success stories with a meticulous approach eTurboNews By Ritesh Gupta | Feb 13, 2012 The process of nurturing internal experts that take care of social media marketing initiatives depends on several factors including the company culture, making social media intrinsic to marketing and a brand's business ... - Walter Adamson

eTurboNews Social Media week Hong Kong kicks off. 4Hoteliers Social Media Week Hong Kong officially opened today marking the city's second year of participation in this global dialogue that brings together the online community offline and connects people, content and conversations around emerging trends in ... Corporate social media strategies won't work unless users 'like' them: Trend ...TODAYonline all 5 news articles » - Walter Adamson

Why Movements Are Like a Good Marriage Huffington Post (blog) Companies spend hundreds of millions creating brand heat and product lust. They are highly protective of their reputation and brand, so isn't it remarkable to think that just 140 characters can make or break it? Social media may have got us 'talking' ... Creating Brand Lust and Product Heat This Valentine's DayForbes all 2 news articles » - Walter Adamson

USA TODAY Jeremy Lin: World's fastest-growing athlete brand now worth $14 Million Yahoo! Sports By Mike Ozanian, Forbes.com 2 hours, 27 minutes ago Sales of his number 17 jersey are robust and the social media aggregation website Topsy says that over the past seven days, “Lin” has been mentioned more than 140K. He even got a shout-out on Twitter ... Executive Editor Forbes; co-host Forbes SportsMoney YES NetworkForbes How Many Jerseys Can NBA Player Jeremy Lin Sell? Bet on it!CisionWire (press release) Finding Peyton's PlaceESPN all 5,086 news articles » - Walter Adamson

Adidas Targets Teenage Girls for $1.3 Billion in Sales: Retail BusinessWeek By expanding its NEO fashion outlets, which offer such looks as metallic leather boots, and by exploiting social-media platforms including Facebook and Twitter, the world's second- largest sporting-goods maker hopes to attract 14 to 19 year-old girls. - Walter Adamson

Debate: Does Social Media Deliver Results for Small Businesses? Wall Street Journal I should start by stating: I am a believer in social media and the potential power it yields with both client and customer development. Unfortunately, my believing comes from seeing the success of others. My own success with social media makes me think ... - Walter Adamson

New York Times (blog) Social media spotlight should shift abroad, says Ogilvy's Bell PRWeek Brands should pay close attention to the rapid growth of social media in global markets, said Ogilvy PR Worldwide managing director John Bell at Monday's Social Media Week keynote in New York. “Global markets will define the next phase of social media ... Ogilvy & Mather Staffs Up in Social Media and Youth MarketingNew York Times (blog) Social@Ogilvy to Transform Business Solutions With a Fully Integrated Global ...Sacramento Bee Ogilvy's Social Practice Expands Into Global, Integrated OfferThe Holmes Report all 15 news articles » - Walter Adamson

Infographic: 55 Percent Aren't Comfortable Giving Credit Card Info Via Social ... ADOTAS That suggests that as much as marketers and brands think about how social media might not only increase brand awareness but also drive ecommerce sales, there's still some room for growth. At another point, the survey cleared up some suspicion about the ... Over half of shoppers wary of sharing credit card info via socnetsBizReport all 4 news articles » - Walter Adamson

Online Marketing Summit focuses on social, search, content BtoB Magazine Social media, search and content marketing were among the hot topics at the Online Marketing Summit 2012, which drew almost 2000 marketers last week in San Diego. The opening keynote session, “Big Brands and Their Digital Marketing Plans,” featured a ... Online Marketing Summit 2012 Top TakeawaysVertical Measures (blog) all 3 news articles » - Walter Adamson

GolinHarris and PeopleBrowsr Partner for Social Media Week San Francisco San Francisco Chronicle (press release) GolinHarris and PeopleBrowsr today announced the companies have partnered for Social Media Week San Francisco, taking place February 13-17 at events throughout San Francisco and Silicon Valley. GolinHarris team members will be tracking online ... and more » - Walter Adamson

Jeremy Lin Brand Worth $14 Million Forbes Sales of his number 17 jersey are robust and the social media aggregation website Topsy says that over the past seven days, “Lin” has been mentioned more than 140K. He even got a shout-out on Twitter from Phoenix Suns' point guard and two-time NBA MVP ... and more » - Walter Adamson

Creating Brand Lust and Product Heat This Valentine's Day. Forbes Today, when you meet someone you have all the complexities of social media. When do you respond? How and how often? Not easy. Brand lovin' is sort of the same. You can no longer deliver a simple emotive message. Forget about shouting what you're ... - Walter Adamson

The Guardian (blog) Sustainability and social media – groundwork laid but long way to go The Guardian (blog) Social media has reconfigured the world in which all businesses now communicate. Open-source and inherently anarchic, it has created a universe antithetical to the tight image controls that brands once successfully exercised. - Walter Adamson

4 Social Media Tools That Will Improve Productivity in 2012 KoMarketing Associates (blog) Intel's social media strategist, Ekatrina Walker, believes brands will become better prepared to embrace real-time communication in 2012. Jason Falls, yet another reputed social media strategist, believes that companies will have better business driven ... - Walter Adamson

Bizzingo Signs Agreement With Sun Enterprises Group Forming Joint Venture to ... MarketWatch (press release) FLEMINGTON, NJ, Feb 13, 2012 (MARKETWIRE via COMTEX) -- Bizzingo, Inc. /quotes/zigman/5002558 BIZZ -41.75% , a business centric social media company, announced that it has signed an agreement with China-based Sun Enterprises Group, Ltd. forming a joint ... and more » - Walter Adamson

AME Info Social Media Week launches today Nokia Conversations GLOBAL - Chances are, if you are reading this, somebody shared it with you on Twitter or Facebook and you'll know that Social Media Week has arrived in 12 cities around the world with over 1000 events taking place. And people working for sponsors Nokia ... The potential – and pitfalls – of social media for personal brandingThe Media Online Mena businesses to spend more money on social media this year, says reportAME Info New Guide Launched To Help Manage Social Media RisksSourceWire (press release) Business Insider -Mashable -The Daily Dot all 96 news articles » - Walter Adamson

Cyber criminals focusing on popular brand loyalty programs TechJournal South Cyber criminals have maintained their concentration on financial institutions, social media and gaming sites, and are sharpening their focus on popular loyalty programs as well, according to PhishTank, a community website operated by OPenDNS where ... New Phishing Stats Reveal Rewards Programs are Gaining Popularity with Cyber ...San Francisco Chronicle (press release) all 5 news articles » - Walter Adamson

Social Media Moms Choose Sex Over Facebook This Valentine's Day MarketWatch (press release) SAN FRANCISCO, Feb 13, 2012 (BUSINESS WIRE) -- If given the choice to go without one thing for Valentine's Day, about 76% of social media savvy women choose to give up Facebook over sex with their spouse or partner, according to a new survey by ... and more » - Walter Adamson

Fizz Brands Quenches Toy Companies' Thirst for Branding and Facebook Expertise ... Sacramento Bee "The Fizz Brands team provided us with the expertise we needed to distinguish our company and its products in the crowded toy marketplace, from creative design to positioning and messaging to social media recommendations. By having a solid brand ... and more » - Walter Adamson

Nokia improves internal communications with social media monitoring screens Econsultancy (blog) In the video below, Nokia's global director of digital and social Craig Hepburn explains that its aim is to provide a physical manifestation of conversation around the brand. There are many other brands that already do this, so the fact that Nokia has ... Nokia puts insights into HQs with visualisersResearch Magazine all 3 news articles » - Walter Adamson

Extracting operational intel from social media Hotel News Now Classifying social media feedback as a marketing opportunity is quite natural when the comments are qualified as brand opinion. Furthermore, it is a little more palatable to digest some of the negative commentary online when it is viewed as opinion ... - Walter Adamson

Independent Online Facebook fatigue setting in? Independent Online However, it was noted that “social networking can now deliver mass reach for brands”. While branded websites are still the primary brand engagement point for consumers online, nearly a third are engaging brands through social media, proving the value ... and more » - Walter Adamson