The concept of technology has come a long way over the years, as it was once only described through tangible items such as tools and computers. From the perception of ethnographers, a new meaning is brought to the word technology, a meaning that stresses the importance of not only physical things, but also approaches and expectations. In a new book, Technology and Culture, Allen Batteau, Ph.D., presents an inclusive synopsis of how technology is represented in culture and how cultural values are embodied in technology. - Wayne State University