Value of a Tweet in Understanding Customer Needs Many of us value what we say a little too highly. And the businesses mining - trolling - Social Media for business opportunities are valuing what we say a little too highly. We fill our streams with vapid content, that can be used to garner sentiment. However it will not pay the rent. by Hutch Carpenter Tweets Offer Little Value in Understanding Customer Needs Social media. A rich source of insight and opportunity for companies. Why, it’s an article of faith that customers are talking…on their terms…where they want. So get out there and... View or comment on Daniël Crompton's post » Permalink - Daniel W. Crompton