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social media pool - webosapien (Burcu Tüzün)

[…] Today it’s not just Dell Outlet having success connecting with customers on Twitter. In total, Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue. In fact our Brazilian and Canadian accounts are growing rapidly too – and it was Canadian tweeters who asked to make sure Dell Canada came online to Twitter. Dell Canada responded because the team heard our customers. In less than a year, @DellnoBrasil has already generated nearly $800,000 in product revenues. Similarly, @DellHomeSalesCA has surpassed $150,000 and is increasing at notable pace. - webosapien (Burcu Tüzün)

The public relations discipline is changing. Social media and the complexity of our lives are conspiring to alter the job and its relevance to business. If PR evolves based upon these pressures, it will become one of the most important contributors to the health and growth of business. If we do not step up, PR may become a tactical trade applied as an embellishment to the complex marketing programs of tomorrow. Our path will largely be determined by how we tackle two big phenomena: social media and complexity - webosapien (Burcu Tüzün)

"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master – the next generation ‘”trusted advisor.” " - webosapien (Burcu Tüzün)

Ogilvy on social media for crisis management - webosapien (Burcu Tüzün)

There is a question I love to ask as well as answer. Professionally and otherwise. “When you want people to talk about your product/service/message, will you make a platform of your own or you’ll try to leverage the existing platforms?” - webosapien (Burcu Tüzün)

"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master – the next generation ‘”trusted advisor.” " - webosapien (Burcu Tüzün)

The reason that people are down on controllers is simple. They are complicated, unnatural, and not at all intuitive. If you don’t want to take my word for it, just ask legendary film director and closet gaming geek Steven Spielberg. He thinks controllers are “intimidating” and that they are the main barrier preventing people from getting into gaming.For marketers, controller-less gaming is good news. - webosapien (Burcu Tüzün)

The use of social network sites like Facebook, MySpace or LinkedIn had a huge influence on Twitter. Nearly 35% of other social network users say they have twittered as compared to 6% of internet users who do use any social network. This finding is independent of age or accessibility of internet via mobile devices. It also shows a strong correlation between status update and social network use. - webosapien (Burcu Tüzün)

We all love Razorfish - webosapien (Burcu Tüzün)

It is no secret that social networks are very quickly changing how consumers interact with both online content and other online consumers. Friendships are being made or rekindled and families are finding new ways to stay in touch. Businesses have also caught on and many brands are now in the social space to engage with consumers. According to a new Experian/Hitwise report the social space may have a larger impact on the 2009 holiday season that originally thought. - webosapien (Burcu Tüzün)

Even though marketers are aware of the benefits of retargeting, or remarketing as it is also known, many are underutilizing it as a marketing strategy, according to new research from Advertise.com and the Search Engine Marketing Professional Organization (SEMPO). - webosapien (Burcu Tüzün)

In a small number of firms we find customer intelligence ha sbeen elevated into a strategic command center for the business. What defines these firms? They treat customer data as a strategic asset, put the customer at the center of all decision making and use data-driven insight to tailor all customer communications. - webosapien (Burcu Tüzün)

The baby giraffe ad - webosapien (Burcu Tüzün)

See the baby elephant ad - webosapien (Burcu Tüzün)

Anyway, Budweiser did a bunch of research that established some of the things that make Budweiser different. And what they came up with was “drinkability,” which is a term, we guess, that communicates that Bud goes down smoother and tastes better. - webosapien (Burcu Tüzün)

Do you contact your customers after they have made a purchase? If you don't then you really should. Today I will show you how to get customers to recommend your business to other customers simply by contacting them. - webosapien (Burcu Tüzün)

MINNEAPOLIS—A study published Monday in The Journal Of Child Psychology And Psychiatry has concluded that an estimated 98 percent of children under the age of 10 are remorseless sociopaths with little regard for anything other than their own egocentric interests and pleasures - webosapien (Burcu Tüzün)

Burcu - dear friend...I will always smile when I think of our conversations and attempts to sort things out in our friend's lives or family. It was nice to meet someone who thinks more than less like you do. Still makes me laugh when I think of how much she insists on saying "I am not romantic" and I say the same thing but we know that's not entirely true. At least I can take God for pink that we both wear. The fact that I had a sleepover and got to meet her grandmother was very special to me. She is such an adorable lady that I have a lot to learn from. Thank God for that too. - webosapien (Burcu Tüzün)

kaçmak cool yapmaz seni, belirli bir ruh yıpranmasından sonra yorgun yapar, yalnız yapar. Yalnız yaşamak, bir yaşam biçimi değildir, dozunu ayarlayamazsan bedenin erir gider. - webosapien (Burcu Tüzün)

loved the yellow lace mini dress - webosapien (Burcu Tüzün)

Galatasaray nerede hata yapıyor? diye soruyor Arzu :) - webosapien (Burcu Tüzün)

The major cost in virtual world is time. Even though there may be need for financial commitment here and there. The huge investment virtual, online engagement requires is the amount of time that it will require to make a meaningful noticeable impact. For virtual activities to yield the right returns, we must note that measurement means many things to many people and what your goal is should determine what you measure. - webosapien (Burcu Tüzün)

to use social bookmarking for business - webosapien (Burcu Tüzün)

80 percent, were what they called 'meformers' -- Twitter users who sent out messages that revolved around themselves, updating others about their activities or sharing thoughts and feelings.The other 20 percent are 'informers' -- people who were actually sharing information. - webosapien (Burcu Tüzün)

CRM is going mobile. I know, I know. You've heard it every year for the past several years. But now we really are seeing momentum in this space. From field technicians using mobile devices for sales opportunities, to consumers paying their bills, companies are increasingly leveraging mobile to enhance the customer experience. - webosapien (Burcu Tüzün)

aha yeni spammer :) PS: reported - Deniz (bluesign) Edincik

soul of spammer never dies Deniz :) - webosapien (Burcu Tüzün)

yayılırsa Eti Nursel'i duyar belki :)) - webosapien (Burcu Tüzün)

General Mills CEO Ken Powell received a 96% approval rating in Q309 and was ranked by employees as the top US CEO for the third consecutive quarter, according to quarterly survey data from Glassdoor.com. Powell is followed on the list by #2 by Edward Zore of Northwestern Mutual and #3 Steve Jobs of Apple. - webosapien (Burcu Tüzün)

* 86% of companies plan to spend more money on social media in 2010 * 13% of companies are planning to maintain their current social media budget * 54% of companies citied lack of resources as a hurdle for participating in social media * 90% of companies say social media takes up more time internally than a year ago - webosapien (Burcu Tüzün)