Moms We’d Like To Fund -
April 20, 2012
سيما كيا Sima kia
"Editor’s Note: Christine Tsai is a Partner at 500 Startups. Learn more about her at
and follow her on Twitter at @christine_tsai. Are you an entrepreneur looking to build something truly awesome that will positively impact millions of people’s lives? (And by the way, make a LOT of money?) If so, then I have a suggestion… Stop building yet another daily deal site or mindless social game or yellow filter so-lo-mo photo-sharing service. Instead, build something awesome for moms, dads, families, or kids. Believe it or not, there are a lot of them so make their lives easier and happier. Because, the best part is that they’ll probably pay you for it. Need some numbers to prove that this space is worth going after? A few nuggets of data*: In the U.S. alone, there are 69M moms total w/ children under the age of 18. Total spending by U.S. moms topped $2.1 trillion. Yes, TRILLIONS. In the last 4 years, social media use among moms has increased a whopping 591%. An estimated 63.6M tablet devices are expected to be sold this year. Parents download on average 27.2 apps for their kids, spending about $100 in total. Children and infant clothing spend in the U.S. is at $10B. It’s even higher for baby foods – that market is expected to grow to $35.2B by 2016. It’s clear that families are where the kwan is. As a parent, I’m not surprised by these numbers. I’ve certainly spent a considerable amount of money since I became a mom over 9 months ago – diapers, clothes, parent club membership, child care, diapers, baby wipes, baby food, strollers, car seats, toys, diapers, doctor visits, and more. My partner-in-crime, Dave, has 2 kids (ages 5 and 7) and has spent thousands of dollars on children’s story books, language tutors, mini vans, kids clothing, soccer classes, ballet classes, basketball classes, gymnastics classes, private school tuition, and more. What many single male 23 year-old entrepreneurs don’t realize is that family tech is a BIG FREAKING BUSINESS. As in,...
Hard to disagree - the parent market is huge and parents often not so price sensitive -
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