Now I want to see a post on how these fans are engaged after they click "become a fan." Are the post popular pages the result of people wanting to associate themselves with certain brands or the result of people really thinking the updates, content and conversation from these brands on Facebook adds a ton of value for them.
- Amanda Mooney
I have actually been doing some investigating into this exact approach for advertising but expanding it outside a single site and approaching it from the perspective of an ad network. I truly believe that these type of more social engagement ads are ultimately the next generation of display advertising. With APIs like MySpace Data Availability and Facebook Connect allowing for pseudo...
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- Devlin Dunsmore
In Facebook's case I would actually make the point that instead of just making a new style of ad they would be well off to find a way to make an ad that is essentially a Facebook application. Applications have definitely proven that they can be many times more engaging than just traditional advertisements and this would be a great way for Facebook to finally monetize one of their most popular features while providing an advertising solution that better aligns with users' motives when in the social space.
- Devlin Dunsmore
great scoop and analysis , Jeremiah. Thanks!
- Ed Terpening
An incredibly timely piece for me since I am pitching a Facebook ad campaign to a client next week. This post will help them *deal* with the dismal CTRs @ FB. Any advertiser on social media sites like FB need to commit to the long-term regarding advertising. Yes, that’s hard to do. But FB @ least is giving us tools *beyond* the old flyer ads. Thanx, as always!
- Barbara K. Baker
I really like this post Jeremiah. I would add that engagement ads are complete bullshit unless it adds value for the user: emotional, monetary, content,..etc - it's that simple the ad has to be good -translation it has to connect and add value to the user(s)
- John Furrier
Pretty much all social media has to follow the GUT rule if it is going to be effective. Genuine, useful, and thoughtful (I'm actually writing a blog post about this at the moment). Marketers can't just take the old advertising paradigm and apply it to social marketing but lately I have seen a lot more better efforts from brands than at this time last year.
- Devlin Dunsmore
from twhirl
I think that should be GUTorF i think the funny factor can be as effective.
- Allan Anderson
If you look at it from another angle funny could also be interpreted as useful. If people are surfing YouTube or Facebook looking for funny stuff and your social media catches their eye for its hilarity factor it is helping them achieve their objective. Hence it is useful. Usefulness is relative to the goals of the user and not something absolutely defined by the creator.
- Devlin Dunsmore
from twhirl
great post Duncan. thanks for the level headedness on this issue. curious to see what others will offer in response.
- Harrison Wise
Thx Scott. Harrison, probably not a lot. The thing is if you're in on the game and benefiting from it, you usually don't want to rock the boat. I just wish PR hacks would act because I'm uneasy about Louis' proposal, but I don't see any other way either.
- Duncan Riley
Maybe "witch hunt" is a strong term, but I would like to know if there's a pattern. If Blogs A, B and C can be trusted, but D and E can't, then D and E should shape up or stop being part of the process.
- Louis Gray
Louis, apol, had all ready revised that out before your comment (it was a bit harsh). Totally agree on observing for patterns
- Duncan Riley
So if 2 weeks is too much lead time, how much lead time before the embargo lifts is the optimal amount?
- Jason Carreira
Duncan, if you keep apologizing to me (this makes at least 4 this week), I'll start feeling guilty. :-)
- Louis Gray
Louis, apologies on the mormon piece. The alarm bells were ringing when I wrote it, but I didn't know you were a mormon. If it's any help, I dislike all religions equally, but not necessarily those who do believe :-)
- Duncan Riley
Jason, I personally dislike 2 weeks lead time because you usually don't need itand I have a terribly short attention span. But for big stories that require a lot of work and/ or testing, sometimes it's needed. A couple of days though is usually enough.
- Duncan Riley
Ooh, I just looked at its features... sounds interesting! Will give it a try later! :D
- BeeLing
Yeah, i gave it another try last week and definitely impressive - but a couple of important glitches & bugs to fix
- Zee.
Edwin: there's no way to share the items I'm seeing, is there? That's a HUGE reason why I use Google Reader (so I can share items and get them into FriendFeed).
- Robert Scoble
@Robert If you just click on 'Recommend' that's what they're calling 'sharing'.
- Zee.
Oh, I have to click on each item to recommend it? That's lame. I should be able to recommend an item right from the home page without having to click twice, just like here in FriendFeed.
- Robert Scoble
@Edwin sure, will do. Mainly just sometimes posts don't load and j/k to scroll down will occasionally miss a post or not go all the way to the bottom of the page. When I select "unread only", often it still shows posts I have read. The two most frustrating things: I can't tell easily which categories have unread posts in and finally - I was really excited by the river view because I heard you could view by categories from that page - which is unfortunately isn't the case...
- Zee.
If the sources could be arranged into categories like they would be in google reader, that would be a big plus.
- Zee.
@Robert - yeah, you need to click 'more' on the homepage view to get the option to recommend. They could easily fix this with a 'thumbs up' button permanently next to the post titles though
- Zee.
I really want to like the app, so I'm hoping they really keep working hard on it & hopefully make it more than just a firefox extension & also create some way to have the same kind of facility on the iphone.
- Zee.
just use the google reader shortcuts to use it. Alt+s to share.
- Svartling
you Can also choose the river of news view an easily go through feeds with the keyboard
- Svartling
the keys J and K to go up and down and Alt+s to share. Just like in google reader
- Svartling
robert: recommend will add the item to your shared feed. as mentioned by svartling, you should be able to use the GR keyboard shortcuts (they works specially well in the river view - second icon on the top). The part that is missing is "share with notes". Which should be there next week when we merge the concept of feedly annotations and GR annotations.
- Edwin Khodabakchian
Edwin: wow that sounds cool! Merging annotations with GR notes i mean.
- Svartling
robert: when you sent us your OPML a few months ago for performance testing, you had just two categories (normal and favorites if I remember). Do you have more now?
- Edwin Khodabakchian
ok. so the magazine view is probably not adding too much value in your case. The new wall which will go out next week has some of the things you have been asking for a long time: compression of multiple recommendations, filtering based on min number of recommendations, etc..(http://www.flickr.com/photos...) That and the current friendfeed and google search integration might be places were we can create value for a user like you. Does Maryam read RSS feeds? (she is more of our target!)
- Edwin Khodabakchian
Edwin, I have no doubt you've thought this through a thousand times - but since you need to a) use firefox and then b) install an extension to use feedly....Do you not think it's going to be super-difficult to try & reach the non-geeks out there who aren't passionate users of google reader? "Most" non-geeks I know hardly ever install firefox extensions, let alone install firefox...they just use whatevers open or put it front of them
- Zee.
Zee.You are right about firefox. But the extension installation process is getting simpler and people through iphone, facebook and firefox are getting used to the concept of "installing an application". Stumbleupon is a good example. The feedback we have collected so far is that our problem currently with more mainstream user is not the add-on but the first configuration experience and the need to further simplify the UI. We have a parallel project called "feedly mini" to try to cracks those two nuts.
- Edwin Khodabakchian
Edwin, awesome. Yeah, I didn't mean to sound like I was giving you pointers on a business I'm sure you're thinking about day & night....I just wanted to give my two pennies & also say that us geeks really love the product too, so don't forget about us! :)
- Zee.
I've been using it exclusively for a week now. With the FF integration, I don't think I could go back to the gReader interface.
- Chris Nixon
twhirl+ff is really opening my eyes to these services. Kudos. I'm off to take a look at Feedly.
- Stu Andrews
from twhirl
I am definitely enjoying my current switch from GR to Feedly. I like the fact i came accross Scobles twitter in Friend Feed because i was reading an article through feedly and ended up here as a result and discovered this. I enjoy loading up Feedly at lunch time to browse aimlessly, and i struggle to do that with Google Reader as i feel i have to stick to one subscription at a time and i end up getting put off. I dont feel overwhelmed when i use feedly.
- Rowan Evenstar
Embarassed to say I downloaded and signed up a few months ago but have been too busy to use it.
- Sally Church
Edwin, many people are still on Firefox 2 for obvious reasons. Isnt there a version for it as well?
- Hayk H.
There is no feedly for iphone. But because feedly syncs in real-time with google reader, you can use/continue to use Google Reader on the iphone and it will just work!
- Edwin Khodabakchian
Hayk: It was a hard decision but we really needed the extra security of windows.postMessage to mash services together more securely. Hopefully by the time feedly gets out of beta, more users have upgraded to firefox 3 (which is an *great* upgrade) and this will slowly become a non-issue. In the meantime , we are sorry to not be able to be more help.
- Edwin Khodabakchian
I'd really like to try this out, but for whatever reason I live in IE mostly. Yes, I have Firefox installed, but I'm unlikely to start it just for Feedly... Switching completely to Firefox is not an option for me here. I'll give it a whirl, but until this can be done in IE as well, the market is limited to tech savy people... though that might be enough.
- Matt Wollnik
Matt: we are a small team and decided to focus on firefox first to increase our chances of building something people like. Once we have a winning recipe we will look at porting it to other browsers.
- Edwin Khodabakchian
Note to Robert: If you end up wanting to rollback some of the shared feeds feedly might have imported into your google reader account, simply go to http://www.feedly.com/feedly#... There is an automated way to undo all the changes.
- Edwin Khodabakchian
what do you think of the keyboard shortcuts?
- Örjan Lundberg
Mixed reaction on Feedly here. I go to the river mode in Feedly and see all kinds of useful looking activity but when I click on the orange button in the FF toolbar I see a mostly blank screen with message: "This page is empty. Please connect your feedly to a set of sources and a set of social connections first. " -- this needs to go away. How to start at the wall or other mode instead of this empty placeholder page?
- TDavid
Did not appreciate the hijacking of my reader. I do use it and finding I use it more than my reader at this time.
- Admiral70
@Edwin - no thanks, it doesn't seem like something I'd use anyway. I took time to describe the bug for you here, that's your bug report. Copy and paste, mon :)
- TDavid
TDavid: the reason I asked for the screenshot is because it would have allowed us to understand if you have sources defined but all of them are read or if an error happened during the welcome process or if there is somehow a problem fetching the content. Re the wall. In the more (at the top right) > preferences there is an option to change the start page. If the experience does not end up working of you, here is the 5 step un-install procedure: http://edwink.devhd.com/2008...
- Edwin Khodabakchian
We just need to get you on Disqus now ;)
- Jesse Stay
@Edwin - thank you for the uninstall link. Done.
- TDavid
Feedly looks cool but becomes simply too difficult to navigate IMO. The navigation just isn't great for a lot of feeds.
- Brandon Titus
Brandon: have you tried the latest river view? It was designed to help simplify the navigation for people who read a lot of feeds. It would be interesting to know if in your view, river + the ability to inline an article inline address par of the navigation issue you are raisin.
- Edwin Khodabakchian
Starter Kit: Social Media and Social Networking Best Practices for Business at Fast Wonder Blog: Consulting, Online Communities, and Social Media - http://fastwonderblog.com/2008...
guilty! (I left a comment on a previous post of his admitting it)
- Jeremiah Owyang
So your official duty today is to blow people out of the water...just noticed how many new followers peterkim has received today. He def has some good material. Of all the people on the top youre great about sharing the love. I dig your style.
- Greg Bond
from twhirl
Mark, thanks for keeping me honest. I've a lot of character flaws, I'm working on em.
- Jeremiah Owyang
I subscribed too. He has many original thoughts. A delight.
- Meryn Stol
Don't forget to check out PitchEngine- it's kind of the point- refining pitches- enabling Twitter, FF and Facebook integration. The media side will be rolled out in a couple weeks. http://pitchengine.com
- Jason Kintzler
Glad to see conversations on the subject. Evolving media requires evolving relationships. Bloggers and PR people have similar goals. The good ones will find mutually beneficial ways to bring new information to the world.
- Matt McGinnis