Tracking the trackers who track the trackers. "When advertisers can target display ads, or even video ads, to desired audience segments by reach, frequency, demographics, behavior in the context of known performance, media planning will be more effective." That's the truth, folks.
Good example of how to develop a targeting plan for your site based upon the demographics from your web analytics. Putting a plan into action and targeting the energy.
Analytics are fine but you need to use them to turn your site into an authority site - the reason people click through to you and not the competition. Talks about Traffic Marks - Could be very cool with Woopra.
Competitive Intelligence Analysis: Google Trends for Websites | Occam's Razor by Avinash Kaushik - http://www.kaushik.net/avinash...