If we all thought the Facebook and Twitter social media growth phenomena were extraordinary, wait until Social TV hits your screens. And it's not as far away as you think -- not only with the logical IPTV market, but also terrestrial TV. I recently attended the International Broadcast Convention (IBC) in Amsterdam, which bills itself as 'The content creation management delivery experience'. IBC2008 attracted 49,000+ visitors and 1,300+ exhibitors from more than 130 countries. This year is expected to be bigger. Last year, I was part of a team exhibiting at MIPTV in Cannes, and was expecting something a bit similar... but this was almost all about hardware and software and less about the actual formats and programs. However, this was not a disappointment. For embedded in the show there were some jewels... which have profoundly altered my view of Social Media, the future and the implication of reach that will touch billions not millions. - worldticketshop