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Uzun zaman önce niyetlenmiştim bunu okumaya, bu güne kısmetmiş :) - Altuğ Gürkaynak

Rica ederim; asıl ben teşekkür ederim güzel cümleleriniz için :) - benGü boyacıGil

"1- Big agencies will keep snapping up consultants with social media experience. Big ad and PR agencies are realizing that they can't compete without hiring consultants who've been on the front lines of the new media revolution for the past several years." - Mustafa Duran from Bookmarklet

"3- Blog and other social media advertising will become the hot ad medium of the year and ad agencies will screw up big-time as they learn the ropes. I've been saying this since 2005, but it takes a while for agencies to get the picture. They haven't wanted to touch the small budgets needed for blog and other social media advertising. After all, the average 30-second TV ad costs $500K.... more... - Mustafa Duran

"Every traditional marketer is used to think in terms of target group of 25-35 or the elderly, youngsters etc. Well, reality check, that image is wrong and at least completely incomplete. It's just an easy excuse not to have to put that extra effort in of getting to know your real target audience. The world has changed as well, and the way we target consumers or even business people have changed, did you change as well?" - Mustafa Duran from Bookmarklet

"Neuromarkting - Or how your target audience is using, reacting on what you as a company is sending/offering them. This can be websites, email marketing, mobile marketing etc. Neuromarketing is investigating how your target audience will receive your publicity or how they will use your website. This is not just based on click behaviour or pure metrics, but how the human brain is working." - Mustafa Duran from Bookmarklet

"E-mail marketing more alive than ever - "Social marketing will kill email marketing". Another media that would kill email marketing and what do we notice, it's more alive than ever before. Social marketing is even using email marketing as a mean of validation and when we speak about sharing content, than 46% of all people share content on social platform by using... e-mail (study of... more... - Mustafa Duran

"Twitter and, more generally, social media deliver the ability to communicate immediately. As a customer contact tool, where speed does count, this immediacy has great potential. Problem is, such potential can only be fulfilled if you and your customers are using social media." - Mustafa Duran from Bookmarklet

"The Recession Spurred Consumers to Adopt Social Technologies. - Humans are social creatures and, as a result, they tend to band together in hard times. During financial crises, this same behavior is evident: People connect to one other, share, learn, and communicate. What’s more, with unemployment at record highs, those with internet access have more time–and need–to connect with others. It’s evident through Facebook’s 350 million global users. For brands, it’s interesting to note a study by Razorfish, which indicates that 52% of consumers have blogged about a brand’s product or experience." - Mustafa Duran from Bookmarklet

"Some Brands Followed Suit With Social Marketing. - Marketing budgets are pinched during tough times. Recent data from eMarketer indicates that companies are slashing print budgets by 37% and TV by 21% as a response to the recession. Yet marketers know that tough times also spur innovation, as they experiment with mediums such as social marketing. Social marketing promises lower costs... more... - Mustafa Duran

“Yılbaşında İstanbul’da nereye gidilir, nerede eğlenilir?” sorusuna cevap arayanlara... - Mustafa Duran

:) Güzel bir site, ben beğendim. Ama Cem'e katılıyorum, sonuçlar biraz istenilen dışında gibi... :) - Zekai KIRAN

"Odaklanmak yani “yeterince dar” bir alanı sahiplenmek, diğer olası iş alanlarını reddetmek anlamına gelir. Bu tercihi yapmak, girişimci için fevkalade zordur, çünkü girişimci büyümek için odaklanmak yerine değişik alanlarda faaliyet göstermeyi daha garantili bir yol gibi görür. Onun için odaklanmak, sanki gelirden vazgeçmektir." - Mustafa Duran from Bookmarklet

"Her daim zamana uyan, esnek ve başarılı şirketlerin zoru başarması gerekiyor: Şirketler, hem hiç değişmeyecekmiş gibi stratejilerine sadık kalmak hem de eskiye ait olanı eskide bırakma cesaretini göstermek zorunda. Şirketlerin de terk etmesini bilmesi gerekir." - Mustafa Duran

bıktım mustafa like'lamaktan anlıyor musunnn :P - Alemsah Ozturk

@Osman F. Küçükerdem; :))) - Mustafa Duran

"One of the most obvious trends this year is that social tools themselves are now commonplace in business settings. Most audiences I speak to this day — whether or not they are an Enterprise 2.0 audience — the majority of them indicate that they have ready access to some form of social computing at work. This began to uptick significantly last year but in 2009 all data pointed to a significant inflection point." - Mustafa Duran from Bookmarklet

"The capabilities of enterprise-class social tools made major headway. - Earlier this year I updated my list of Enterprise 2.0 tools (blogs, wikis, social networks, community platforms, etc.) and was impressed by the number of new entrants in the space, both from startups as well as traditional vendors. The latter have taken many of their traditional document management, ECM, and... more... - Mustafa Duran

"Focus on quality, not quantity: The general inclination of people on Facebook is to try to acquire as many Facebook friends as possible. A more effective (and higher-quality) strategy is to build solid relationships with the Facebook friends that you do have before adding any new friends. If you small network of friends is higher quality (and not diluted), it will outvalue and outperform a larger group. A good suggestion is to begin with a small core group of people who are “influencers” in your niche, build a relationship with them, and then expand out from there. It is also a good idea to concentrate on technologies or systems that are important in your own business or industry." - Mustafa Duran from Bookmarklet

"Relationship first, business second: This is a critical principle in all businesses, including yours. Your main goal in using Facebook is to build relationships and to establish rapport with your new Facebook friends. You accomplish this by commenting on what is important to your friends, getting to know them, and interacting with them. Prove to them that you are sincerely interested in what they have to say and offer and how they feel. Remember to keep the business angles on the back burner." - Mustafa Duran

-The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?- - buraKargın

These are two really interesting points. The relevance of the click through metric as well as the decline in display banner clicks. Personally, I have always viewed display as more of a branding tool first and then as a performance tool second... That notwithstanding click through rate (CTR) metrics can still be valuable to marketers, even in the midst of declining average conversions,... more... - Benin Brown from FreshFeed

Paylaşım için teşekkürler. - Erhan Kocabas

Araştırma verilerinden Cinsiyet (erkek, kadın), Eğitim (ilköğretim, lise, üniversite, yüksek lisan / doktora), yaş (15 – 20, 21 – 30, 31 – 40, 41 ve üzeri) ve günlük internet kullanımı (0 -2 saat, 3 - 5 saat, 6 – 8 saat, 9 saat ve üzeri) kırılımlarındaki sosyal medya kullanımı ile ilgili bir sunum hazırlıyorum. Sunumu da sizlerle paylaşıyor olacağım. Ankete katılan, yorumlarını paylaşan herkese teşekkürler :) - Mustafa Duran

Hayırlı olsun Hasan Başusta'ya :) Hasan'ın hangi Hasan olduğunu anlamak biraz zor oldu :) - Seviye Kaloğlu

Hayırlı olsun Hasan :D - İsmail Emrah Demirayak

Burada yazılanlara göre, zararı en aza indirirken faydayı en üst seviyeye çıkarmanın tek yolu sanırım işe bir interaktif pazarlama uzmanı almak. İşe alınan kişi online mecrada şeffaf olurken şirketin zorunlu olarak gizlediği şeyleri bilmediği için ilk risk büyük ölçüde ortadan kalkmış olur. İşi sadece online mecrada olduğu için personelin iş gücü kaybı olmaz ve "sır"ları bilmediği için... more... - Burak Budak

Güzel bir tablo olmuş, sizin tartışmanızıda baştan sona okudum çok faydalı. Tartışmalar ile kalite ortaya çıkardan yola çıktım bende ekleme yapmak istedim. Her gülün dikeni olduğu gibi Sosyal Medya nın faydalarının yanında zararlarıda olabilir. Temkinli ve araştırmacı olmakta fayda var. Benimde Mobillife daki 3-4 aydır Sosyal Medya yazılarımı örnek gösterebilirim, yorumlarınızıda beklerim. - Onur Baran Caglar

"Throughout Europe, the recession has helped increase the sophistication of Internet marketing. The 2009 Marketers’ Internet Ad Barometer, prepared by the European Interactive Advertising Association (EIAA), found that 84% of respondents in 16 European nations were satisfied with the performance of the Web as an advertising medium. In most countries, digital media budgets will recover modestly in 2010 and allow online marketers to make even better use of their skills. Judging by the declared plans of marketers quizzed by the EIAA, aggregate online ad spending in those countries will rise almost 8% in 2010." - Mustafa Duran from Bookmarklet

"E-Commerce - Europeans are shopping online as never before. Yet the margins of most mainstream online retailers in the region will shrink further in 2010, as shoppers continue to demand value and inefficiencies are punished. In the UK—still struggling to emerge from recession—the e-commerce sector will consolidate in the short term, and the biggest merchants will tend to see the best results. " - Mustafa Duran

"With a new year on the horizon, it’s time to pack away the old, worn web designs and prepare for the brave, new face of tomorrow. Although trends don’t start and stop on January 1st, there is a definite shift from what we craved at the beginning of the year to what we are seeking tutorials for at the end of the year. Most of the time, this shift is subtle. It’s a perfection or re-interpretation of a currently hot trend. Trends help us evolve as designers. As we master the skills of design aesthetic, we continue to push forward to what’s next or what needs to be fully discovered." - Mustafa Duran from Bookmarklet

Typography is one of the most difficult trends to tackle which is why it will remain fresh in 2010. With all the cries for usability, web designers are afraid of using new and different fonts. The idea of mixing varying font sizes together is completely unthinkable. Fonts are meant to be explored, twisted, and molded to fit your purposes. With the correct placement, a website that... more... - otomatik_mango

"Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Analysis of these new social media channels has been hobbled by old world thinking, when it comes to marketing, from the world of Television and Magazines or, when it comes to measurement, from the world of traditional web analytics." - Mustafa Duran from Bookmarklet

"Article Marketing - A popular method for a number of years, article marketing tends to use basic, inexpensive, and short articles that include the right anchor text. These are then distributed to lots (if not hundreds) of article marketing distribution sites. The idea is that each of these sites gives your website a link in addition to any outside websites that pull your article from the distribution site for content." - Mustafa Duran from Bookmarklet

Imagine Production - http://www.pazarlamadunyasi.com/Desktop... - Mustafa Duran

aramıza hoşgeldin :) - Yeliz İnce

46% of women and 30% of men would rather give up sex for two weeks than give up Internet access over the same period - Ozkan Altuner from iPhone

bence hepsini birbirine bağlayıp kaos yaratmak lazım. - Mehmet Fatih YILDIZ

Üzümüm ve Hasanım +10000 - Muge Cerman