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Yaniv Golan
Author William Poundstone Dissects the Marketing Tricks Built Into Balthazar's Menu -- New York Magazine -
http://nymag.com/restaur...
December 28, 2009
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RT @ziv Menu Mind Games: how something as simple as typography can drive you toward or away from that $39 steak.
http://bit.ly/8emX58
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Yaniv Golan