"The ability to shape and shift messages was suddenly distributed and therefore required an expansion in attention and outreach. Influence was not only democratized, it was and is omnipresent. Influence as I define it, is the ability to inspire action and also measure it. New influence is transformative. And as such, the minimum ante to participate now increases the commitment and the human investment. The implications for who, how, and when PR/AR targets suddenly multiplies and at first blush, appears incomprehensible and unscalable. However, it must be addressed, supported, and organized as the landscape for possible influencers is beyond the reach of most businesses as structured today. Therefore, we have to establish filters to qualify influence and also segment them within our organizations to know who is responsible for maintaining relationships – at every level, traditional and unorthodox."
- Laura Scott (@lauras)
In 2007, the majority of the internet’s traffic came distributed by 30,000 blocks of servers around the net (technically Autonomous System Numbers). In 2009, 150 blocks served up half of the net’s traffic. “What we mean by the internet is changing and it’s happening really quickly,” Labovitz said. “I was blown away to find out that one-tenth of the internet is going [to] or coming from Google.”
- Laura Scott (@lauras)