Yuping Liu-Thompkins

Given most students' interest in college sports, this article should generate good conversation on how social media is affecting the way we do things. - Yuping Liu-Thompkins

A thoughtful discussion on how Google+ may be able to succeed as a late comer in the social networking space. - Yuping Liu-Thompkins

Social media tips from Columbia University Journalism Professor - Yuping Liu-Thompkins

Although this was an "old" incident, it is still a good example of how good vs. bad handling of PR crisis can make a big difference. - Yuping Liu-Thompkins

Intro to the bills from Khan Academy - Yuping Liu-Thompkins

Similar to MyStarbucksIdea, this is Clorox's effort at brainstorming with its customers and suppliers. - Yuping Liu-Thompkins

Two years after its original baby skate boarding and break dancing viral video, evian created a new "baby inside" video/ad (http://www.youtube.com/watch...). This website was used to invite people to join the baby dance movement. An iPhone app was also available to help people create and contribute their videos (http://search.itunes.apple.com/WebObje...). An article explaining the idea can be found at http://www.clickz.com/clickz.... - Yuping Liu-Thompkins

Demographic information on Google+ users: dominantly male, largest user group is between the age of 25 and 34. - Yuping Liu-Thompkins

This page offers as of last count 96 videos related to the marketing topic. Good to use if you want to vary up your lectures a little, or if you want to have a guest speaker on a topic but cannot find one. - Yuping Liu-Thompkins

OK, this has nothing to do with course materials. But if you ever have a student coming to you at the end of the semester asking for extra credits, the video would be an excellent response. - Yuping Liu-Thompkins

"LMontolla, thanks for sharing. Issuing bonus points is an effective way of motivating members toward desired behavior." - Yuping Liu-Thompkins

These top campaigns include VW, Evian, Doritos, Blentec, T-Mobile, Dirt Devil, Old Spice, Apple, Fiat, and Chrysler. Good examples to demonstrate viral marketing campaigns. - Yuping Liu-Thompkins

This would be a good story to tell in advertising classes: the behind-the-scene work of the infamous Apple advertising campaign. - Yuping Liu-Thompkins

Great examples to show in class on how companies are using tablets such as iPad to reach consumers. - Yuping Liu-Thompkins

Newest stats on US online advertising spending: Q3 2011 represents a 22% increase over same quarter last year - Yuping Liu-Thompkins

Digital media and online tools remain a largely untapped resource for companies, according to a recent survey of marketing executives.1 Most respondents agree that their online presence is important and that digital tools provide their companies with a major opportunity, but few are taking the structural steps required to benefit from selling online or engaging consumers through new technologies such as social media. Indeed, most respondents indicate that companies are still trying to figure out how digital media can meaningfully improve their bottom lines. The survey asked marketing executives from around the world about the digital tools and channels their companies use and expect to use, the challenges they face and actions they have taken in response, and the metrics available to assess performance online. - Yuping Liu-Thompkins

McKinsey's fifth annual survey of 4000+ global executives on enterprise use of social technology. Useful statistics to show the impact of social media on business transformation. - Yuping Liu-Thompkins

If you were to use the Old Spice viral video campaign in your class, this article provides some nice metrics to show the campaign's effectiveness. - Yuping Liu-Thompkins

This page shows 10 examples of microsites. Good to illustrate to students the use of microsites. - Yuping Liu-Thompkins

Under the arrangement, AmEx customers can register their cards in the Foursquare system to get access to special offers from merchants who are also Foursquare participants. Customers who shop at those merchants with an AmEx card will receive credits and electronic notification that they have redeemed the offer. Merchants who participate in the program would potentially see more sales. - Yuping Liu-Thompkins

Using near field communication technology, Google and Coca Cola experiment with cashless vending machines. - Yuping Liu-Thompkins

"Jason, I assume you are talking about retention of loyalty program members within the program? Unfortunately there is not much research on this topic, but it is certainly something very important. A few things that come to mind: - Active communication/interaction with consumers instead of putting the program on auto-pilot - Updating the rewards at regular intervals so that they seem fresh to consumers - Making sure the program is easy to understand and participate in - Set a relatively short expiration policy such that the consumers will more actively manage their program accounts - Of course try to remind consumers to use the program at each touchpoint (e.g., whenever they make a purchase) Hope this helps." - Yuping Liu-Thompkins

"Bhushan, I'm sorry I can't help you much there. I'm not aware of a particularly economical solution for that. The companies that I know still handle that internally. Maybe you can try Amazon Mechanical Turk (http://www.mturk.com)? It's worth looking into, but privacy/security could be an issue." - Yuping Liu-Thompkins

A unique way to introduce a new product to the market: record a song about it. - Yuping Liu-Thompkins

Pretty creative use of QR code, again an illustration of how QR codes will affect the many aspects of life. - Yuping Liu-Thompkins

A pretty cool collection of human sentiment as reflected in tweets. The sentiments captured are: love, hate, think, believe, feel, wish. - Yuping Liu-Thompkins