In this chapter, P.T. explains the power of the customer. We all know businesses that have declined because they didn't treat each customer as if they were golden. Its the customer's money that pays your salary, never ever forget it. Everybody needs help becoming successful. One of the fastest way and easiest ways to success is to see what another successful person has done and then just do what they have done. The Art Of Money Getting or The Golden Rules Of Making Money explains how P.T. Barnum thinks about money and what is important, if you follow his thinking, you to can be successful like he was. Because of its age, this book is really only well known among successful people, However, when it was first introduced, it was an instant best seller. The thoughts and ideas are timeless. This serialization of the book is well worth the few minutes a week it will take you to read it. If you miss a chapter, you can get access it from any other chapter. - Zale Tabakman