"As most organizations know, hiring the wrong people for the wrong job can be extremely costly. It is even more costly if you assume everyone knows how to leverage social media for your business purposes and with your audience of suppliers, employees and customers. Be careful what you ask for." - Jay Deragon
via Bookmarklet
I agree with you.Watch what you ask for. - misca mihaela
I think it would be not all that difficult to quantify what people should be looking for. Thinking back at Robert Scoble PRE Microsoft gig, what were they looking for, and what did they get? Then run a comparison, and pull those out as a JD. Ohh - blog post coming I think on this one. Thanks! - dan