Organic foods are enjoying skyrocketing popularity in the US and Europe, as are their ill-defined sidekicks, “natural,” “whole,” and “real” foods. Yet popular notions that these foods—and the agriculture that begets them—are at once better for people and for the planet turn out to be largely devoid of experimental support. Worse still, “organophilia” tends to go hand-in-hand with technophobic skepticism towards the very sorts of scientific approaches most likely to supercharge an ailing food system while leaving our planet intact. - Z-lot