This is Yoichi Arima sushi chef and manager of Yuzu Sushi & Grill. It is the best sushi I have had in Northern California and I have been a lot of places. Problem is he isn't scalable. Right now he is serving about 20 people. His restaurant can't seat many more. This restaurant also points to a huge problem with Yelp. Many people simply have no clue what they are talking about. I am reading the reviews and many of them are simply wrong and were written by people who have no business being anywhere close to a sushi restaurant. This place absolutely rocks but you MUST love sushi to get it.
- Robert Scoble
from email
Don't worry about those Yelp reviews. Nobody in their right mind will take comments that mainly talk about California Rolls or "Stopping in for lunch, but I don't like fish" too seriously. On the other hand, some of the seemingly more qualified reviews (and your recommendation) are glowing enough to make me want to visit the place during my next visit to San Francisco.
- Claudio Sennhauser
I don't think it is a problem with Yelp. Clearly the overwhelming majority of the reviews are positive and the negative ones (as you point out) are from people with no clue about sushi. I will definitely try it out. My favorite Sushi places in the Bay Area include Kaygetsu in Menlo Park, Angel FIsh Sushi in Alameda and the hole-in-the-wall Homma Sushi in Palo Alto. Also if you like...
more...
- Matthias Zeller
@Molly - If we are talking about sushi outside the Bay Area, I really like Blue Ribbon Sushi in New York, but my absolute favorite is the Tomi Zushi Bar in Kyoto http://www.flickr.com/photos...
- Matthias Zeller
heck, publish that and it's your second book. nice thoughts... thanks.
- adam christensen
What every geek wants! The hot chicks, the cool toyz, and a private Star Wars screening with Lucas.
- Todd Jordan
Got the cliff notes version of that thing Scoble? :)
- Nathan
from twhirl
Todd: well, I have two out of those three. I saw Star Wars with the guys who started Hotmail, though. Does that count? :-)
- Robert Scoble
Robert: we'll go with that for private screening. :)
- Todd Jordan
Oh yeah, LOVE - they want comment love, and soc net love - hint hint
- Todd Jordan
Nathan: cliff notes? I'm looking at differentiating myself from other tech bloggers. That means telling PR people (most of them, anyway) to either get me interesting and different stories than TechCrunch gets, or routing around them and finding my own stories that don't require them to be involved at all (like StackOverflow).
- Robert Scoble
Robert: cultivating a variety of relationships has got to be key. I'd wager your biggest key to success is two things: persistence, relationship building.
- Todd Jordan
haha. I appreciate that but to be honest I read the article. I was just attempting to be humorous :)
- Nathan
from twhirl
Winnov! I integrated those into a video conferencing project back in the '90s.
- Northorn
I thought I was going to hate it, but it made total sense. Thanks for not ranting!
- Jason Kintzler
why, even after all the times i've posted to your blog, do I still have to wait for my comment to be moderated...
- Zee.
from fftogo
Zee: I don't know why your stuff is still getting moderated. I approved it, though.
- Robert Scoble
Will someone tell Scoble PitchEngine is worthy of a look-see? Zee? htttp://pitchengine.com/alpha
- Jason Kintzler
Jason according to his post - you may need to camp out on his front lawn...But heck, considering the topic at hand & the rants you've given Scoble - it's worth a few minutes away from friendfeed to have a look at.
- Zee.
from fftogo
Thanks, must have been the nervous jitters...
- Jason Kintzler
Def. need to check out PitchEngine...worth a look.
- Eric Miltsch
Great post. Just had a meeting with PR and AR today, so your post was especially refreshing to me.
- Matthias Zeller
Robert, I believe that this is one of your better posts. Thanks!
- Tal Keinan
My office is in Wyoming, we can Qik-it while fly fishing.
- Jason Kintzler
Robert, I enjoyed your blog post again, just like your others. I know nothing about the PR business, but it's good to hear it from your perspective. Keep up with the good work!
- imabonehead
Robert, your post is a gift, excellent and thoughtful. I hope more people read it and learn. Thanks.
- Cathryn Hrudicka
There's passion. About what I've no idea forgive me. I started watching your podcast because you made developers focus on why their gadget was useful and that came across again in the post. I don't come from a tech world perspective like so many new and coming users and when I find someone who can bridge the info. gap it's a gem. Most times TechMeme is in the "so what" chasm to folks like me. You didn't do that often in the podcast and have used some of the things I found there. I cannot say that about many
- Boo
One thing you didn't explicitly say (or if you did, I missed it) - know who you're pitching to and tailor your message accordingly. Some people DON'T want PR pros on their front lawns. :) Your interests differ from Louis Gray's interests, or from Corvida's interests. In fact, some people probably shouldn't pitch to you at all, but should pitch to Corvida because their product more closely aligns with her interests.
- Ontario Emperor
from fftogo
BTW for the record, I didn't beg Dave Winer for a link. I either asked him what I had to do to get a link (which is what I think I did) or I jokingly begged him for a link and he took it the wrong way. Big difference even if he didn't see it that way.
- Alex Scoble
And as for PR people figuring out how to exploit blogging, et al, if you hadn't showed them, someone else would have. At least you got something to show for it.
- Alex Scoble
Ontario: actually if Corvida or Louis like something there's an extremely high chance that I'll like it too. I read both of them like a hawk.
- Robert Scoble
Interestingly, I covered most of this ground in my post yesterday (the only one in the meme Robert didn't cite). The PR person is an evolving position, one that's moving past someone who can click send on a press release and towards someone who needs to be part entrepreneur and part researcher/resource for the journalists they work with.
- Mark "Rizzn" Hopkins
best post in awhile! actually, the last few have been really good!
- Jeff (the メガマクダジ of FF)
PitchEngine is certainly worth a look-see.... it seems to have a good foundation for what could be a better way to organize pitches. Brogan is already a fan and I could see it getting some serious legs.
- Jason Goldberg
excellent one (again) Robert. It will be interesting to see if new startups and PR firms will actually read it and start acting upon it. I think theTechMeme game is a game that everyone (including the echoing bloggers themselves) will find increasingly boring and less effective ;-)
- Alexander van Elsas
I appreciate long posts. It lets me really get into the material.
- DGentry
I like this post. Robert, you set the idea of WHAT a tech blogger should be trying to do front and centre. While not all of us may have PR firms flooding us with pitches, we can find intersting stories ourselves in other ways, because those stories are out there waiting to be found.
- Roberto Bonini
Some long posts really lose me, but when Robert rants I'm glued to it from top to bottom. Great post.
- Sarah Perez
Good stuff, but #8 was uncool. It sounded like you said "Spam Friendfeed so that your item comes to my attention." You didn't mean #8 that way, did you? Because that just transfers the game that you're already tired of (competition to show up on TechMeme) over to a new playing field (Friendfeed)
- Matt Cutts
another great post. i can feel the passion oozing out of you, Robert. thanks for doing what you do best. how “XYZ product solved this need and transformed my life”? exactly. this is the best question to ask. say, have you looked at Dean Kamen's Slingshot, lately? http://bit.ly/21ccZ5
- ~C4Chaos
Why do you think I keep telling you to come to Arizona, dude. We have stories NO ONE sees:-)
- Francine Hardaway
I love Bebop, it's one of the most accessible animes out there. I feel Joss Whedon must of watched it at least a few times while writing Firefly.
- Steve Spalding
Great story and style... Steve, did you watch deathnote or samurai champloo? You'll like them;)
- Alemsah Ozturk
yes... Samurai Champloo is the shit! :D
-
I watched Samurai Champloo, that was a really slick series as well. I also liked Big O (for the most part)
- Steve Spalding
@Steve I thought the same thing about Firefly. Cowboy Bebop is awesome!
- ·[▪_▪]·
@nicerobot between the two, I am convinced I would have done well as a space cowboy.
- Steve Spalding
I'd never thought of the Firefly <-> Cowboy Bebop connection but you're right, the similarities in concept are striking.
- DGentry
Design matters but functional design matters most. Presentation is nothing without function
- Brian Sullivan
In a classroom maybe. But in our world awash in entertainment... function counts for very little. Hell, strict function applied to social media and @chrisbrogan and friendz would have to get real jobs.
- Amanda Chapel
Amanda -- not sure what world you live in but it obviously is different from mine
- Brian Sullivan
I think design + function matter. You need design that conveys your brand or message on an emotional level, and you need good UI for it to achieve the desired results. I have a personal preference for aesthetically pleasing and imaginative, too, and I'm sure many people would feel that way. To be most effective, it should resonate with the target audience.
- Cathryn Hrudicka
Design should not be divorced from function - they go hand in hand, usability is key. It is a mistake to think of design as decoration.
- felix
felix: I strongly agree. You can't separate out 'design' from the experience, and the experience is well, the experience of the product. Users don't get anything else, so it had better be good.
- Robin Barooah
Right on! Elegant design means that something looks good but most importantly that it works well: straightforward function trumps most "beauty" in designs that last.
- David Muir
Not to sound like a fanboy, but I don't get how the author essentially sides with design to back up function, and then criticizes the Office team, which risked adoption in order to improve design and therefore function.
- Mohit
Connect Now is restricted to collaboration with three people. If that's all you need use Connect Now (it is free) otherwise Connect pro is till the way to go.
- Matthias Zeller